Welcome to EASY COFFEE

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Recent discussions in this house regarding the likes of Starbucks brings us nicely to Easy coffee. Yup, that's the same boss stellious (Excuse spelling)He has decided to set up his own chain of coffee shops and the first one has now opened in Southend on Sea, Essex As an 'Easy' Company of course it means cut price product and at £1.00 for a cup of standard coffee maybe Easy will start biting into the big players. The coffee costs Easy around 10p a cup add the other ingredients and it rounds up to 27p cup. No doubt fixed overhead and labour have not been made public nd not included in the 27p.

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My guess is that stellious will once again build a successful Company with a loyal band of customers. The big question is how will the tiny independants fare ?

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randlemarcus said:

Given that teashops are not the same, and that the big brands built the silliness that the coffee market is today, I must say that I really don't care about tiny independent bandwagon jumpers. Especially cold brewed Sandinista hipster shops.

Bandwagon jumpers!! do you mean new competitors in a market that's dominated by just three majors. Bring on more competition I say.

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randlemarcus said:

More competition works. However, they are competitors in a free market economy, so there is none of your heartstring tugging "tiny independent" rubbish. If the UK wants cold coffee at a fiver a paper cup, they will do better than Stelios. I suspect it just wants cheap coffee, in which case it gets the market it deserves. Ho hum, and life rolls on by. The market is big and ugly enough to cater to most tastes, but nobody deserves special status.

And yes, that should include paying all the taxes they are legally obliged to. And not a penny more.

It's not rubbish and it's not tugging at heartstrings, most businesses start small after all. I' m sorry that is how you interpret my post.
In my own business I went up against the establishment which was in the form of an innovation way outside of the standard practice and services offered to the public. Most of the industry rejected the innovation but I carried on anyway and drew support. With that support and fifteen years or so later the innovation is the fastest growth area within the sector. Wether it's coffee or coffins I welcome and would encourage tiny competitors.

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BrabusMog said:

Compared to a fast food like pizza the margins are miniscule.

Costs for easy coffee are 27p cup + fixed overheads and wages