Amazon - How on earth do they do it?

[Adenauer]

Having just been browsing the sunglasses thread I clicked on this link, 70 quid sunglasses, only 7 left in stock.

http://www.amazon.co.uk/dp/B004XZYR02

Which made me wonder, how many items, times how much stock of each item, etc etc etc. They must hold billions of pounds worth of stock, or am I missing something?

Anyone have any idea how much stock they hold in a country, a continent, the world?

[Adenauer]

mgtony said:

Isn't a lot of stuff like those "Dispatched from and sold by Simply Sunglasses." which means they don't actually hold the stock??

Even if 'half' the stuff isn't dispatched by Amazon, I bet that's still a hell of a lot of stock!

[Adenauer]

JPJPJP said:

According to Q2 results (posted last Thursday as it happens), the inventory value was $6,644,000,000 ($6.64bn) and they claim 9.4 inventory turns per 12 months

Its all here

http://phx.corporate-ir.net/phoenix.zhtml?c=97664&...

That's what I wanted to know, 6.64 bn