Lotus F1 team - Viral Video Marketing
Discussion
Another great example of how if you have a rubbish car on the race track there are other ways of getting screen time.
http://www.youtube.com/watch?v=TVBcEg6klJI
I initially thought it was faked but if you follow the links to the behind the scenes video it was done for real!!
http://www.youtube.com/watch?v=TVBcEg6klJI
I initially thought it was faked but if you follow the links to the behind the scenes video it was done for real!!
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