RE: Aston and Mercedes are officially cool
Tuesday 25th September 2012
Aston Martin owners on PH will doubtless be insouciantly unconcerned by the fact that their brand beat 9997 others to finish third in the 2012 CoolBrands® list.
Now in its 11th year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.
Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16th. Nike came 19th, followed suspiciously closely by the keyboard-inputting error Niko.
Aston and Mercedes are officially cool
PH perplexingly absent from 2012 'cool brands' list
Now in its 11th year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.
Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16th. Nike came 19th, followed suspiciously closely by the keyboard-inputting error Niko.
The top 20 CoolBrands® list 2012:
| 1. | Apple | 11. | Sony |
| 2. | YouTube | 12. | Bose |
| 3. | Aston Martin | 13. | Häagen-Dazs |
| 4. | 14. | Selfridges | |
| 5. | 15. | Ben & Jerrys | |
| 6. | BBC iPlayer | 16. | Mercedes-Benz |
| 7. | Glastonbury | 17. | Vogue |
| 8. | Virgin Atlantic | 18. | Skype |
| 9. | Bang & Olufsen | 19. | Nike |
| 10. | Liberty | 20. | Niko |
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