The 'Black Edition' Trend of hatch backs

[callmedave]

First i saw a 'black edition' Corsa, this was a warm-hatch, not as hot as the VXR, but not as tame as a 1.2, Then there was a 'Black edition' Fiesta, in a similar position, Now i have just seen a 'Black edition' Civic.

What is this trend? if they are all trying to target the same market, why have car makers not thought of something a little more original?

Has anyone bought a 'black edition' of car if so, what was the appeal?

[callmedave]

It seems (to me) that the black editions means a bit sporty, but low insurance group with good economy figures.

Maybe grey edition is a better term? (or even Beige?)

[callmedave]

I understand that branding a product with a special badge can make it more attractive to potential customers, Or even clear up end of line stock, but until recently, GTi was maybe the only badge that was shared across makers, but now 'Black edition' seems to be everywhere, why can they not think of something a little more original to get a punters interest?

Its like seeing a 'Renault Clio Ghia' or a 'Skoda Fabia GT3 RS'

What good names could they use instead of 'Black Edition'? Serious or not, id like to hear your suggestions.