Wednesday 17th September 2014

Ferrari: turbos, more cars and new 'specials'

LdM hasn't even emptied his desk and rumours are already swirling about Maranello's new direction

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Most interesting is confirmation that - as the California T suggested - all of Maranello's future V8 road cars will be turbocharged. Obviously this is a decision that was made under di Montezemelo's watch, and one that makes sense considering the increasing pressure that even the most exotic carmakers are under to reduce emissions. Ferrari's powertrain boss Vittorio Dino has told Automotive News that Ferrari plans to cut its 'fleet' carbon emissions by 20 per cent by 2021 with the combination of turbocharged V8s and hybridized V12s. Meaning that some of the LaFerrari's electric tech will indeed be making it into lesser models. In the same interview Dini said that Ferrari didn't regard turbocharging as a good solution for V12s, as he reckons a 12-cylinder engine would need four turbos...

LdM said 7,000 cars yearly; Marchionne disagrees

But the arrival of new boss Sergio Marchionne, currently Fiat's CEO, is also likely to mean a radical departure from the company's current policy of limiting Ferrari production to maintain demand and exclusivity. While Montezemelo restricted production to 7,000 cars a year, Marchionne has previously indicated that he thinks Ferrari could probably build as many as 10,000 cars annually if demand is there. Which it almost certainly would be given the current waiting lists for Ferrari products in most parts of the world. Let's just hope the customer-pleasing approach doesn't lead to Maranello listening to demands for a Ferrari SUV.

And finally, Ferrari has also confirmed it will be building another of its coachbuilt 'special cars', this time a limited edition of 10 to be sold in America to celebrate the company's 60th anniversary there, and probably based on the F12 Berlinetta. Despite a $3.2m price tag, these have reportedly already sold out.

[f1ten]

10,000 cars a year... its a mistake run by the accountants... exclusivity is everything...
lets see what happens to the maserati brand if they ever achieve 75000 a year target.