Lancia Thema 8.32: PH Ad Break

Lancia by Ferrari! Marvellous period film of everyone's favourite forgotten fast saloon

This five-minute film will make you want a Lancia Thema 8.32 a lot. If you are already afflicted with a yearning to own one then apologies in advance. And for 8.32 owners, now's the time to be smug.

A Ferrari engine in a dowdy Lancia saloon is arguably the finest representation of the Q-car breed. And this advert promo plays to its strengths: the 'by Ferrari' bit (look everyone, Stratos rallying footage), some V8 engine noise (very nice) and, of course, that spoiler. So good it's shown rising proudly from the boot twice.

See also our dedicated Italian craftsman beautifully assembling the Thema's interior. Hand-stitched leather gearknob? But of course. All interspersed with emotive footage of an 8.32 in the Italian countryside, gracefully covering miles in a very dignified and refined manner. The PHer's dolce vita. Does look rather nice, doesn't it? Cleverly filmed from a distance at most points...

It's never been a pretty car, the Thema 8.32, but it is a rather desirable one. There's even some actual speed and noise depicted in this advert, for old time's sake.

See the video here.