New car ads

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Who me ?

Original Poster:

7,455 posts

213 months

Saturday 31st January 2015
quotequote all
increasing number of car ads are showing cars available in UK, BUT in LHD format, driven on non UK roads. in some ,if you are quick enough ,there's a disclaimer about the spec on being available on UK models. In a lot of cases the disclaimer is at bottom of screen and shown for a very brief period, sometimes a flash ( try watching one or two from the VAG stable on a set top box with pause and rewind facilities). So do the makers think we believe all the advertising garbage. It used to be that the makers showed the all singing ,all dancing top of the range model and promoted the advanced features .Some still do - Corsa one is a prize example ,with park assist or Vauxhall version , then in the blink of an eye state that this is on the super duper model. No mention of the price shown ,which is possibly the 1L, can't pull you out of bed version . Perhaps two makers should join forces to produce a Canta ( modification of Conta, not the true amalgamation, which would set off a massive swear filter blastlaugh) which is only sold in countries with hill of only slight gradient.

Who me ?

Original Poster:

7,455 posts

213 months

Sunday 1st February 2015
quotequote all
Fair, enough Matt, but WHY not let the disclaimer on availability be of sufficient visibility to let folks see that this spec is not available in UK. Or use a product that's available in all the countries the ad will be screened in. Perhaps it's time for the ASA to be persuaded to be marched forcibly if necessary, down to a dental lab to befitted with a set of new sharper gnashers.