Cadillac to return to the UK

[Thankyou4calling]

I don't know if this topic has arisen recently and the word "Return" is a bit misleading as although they've tried it's never really happened for Cadillac in the UK.

I wonder if it'll be different this time.

For me they need to get the right product line up.

It would have to involve very economical diesel engines coupled with cars that are well kitted out and at a price well below the competition.

As an example, a diesel Escalade at £45,000 would have a good number of customers I'd say though, it would have to have a lease option below £400 a month and would soon be fairly widespread, I don't know if that price point is realistically achievable whilst still allowing a profit.

What do others think?

[Thankyou4calling]

The thing is that the market for that type of car barely exists (American muscle car)

To realistically make any inroads into the UK market they have to offer what the market want's and in my opinion it is;

RHD
SUV mid or full size. Diesel
A premium small saloon (3 series rival) diesel.
A network of dealers with stock.
Low lease prices.

With the above they would stand a chance but if they just dabble with the odd variant it'll be the same as previous I think.

"No thanks Cadillac, i'll stick to my Merc, BMW, Audi or Range Rover"

[Thankyou4calling]

I've just had a quick peek at the cadillac website.

The CTS looks fantastic but, the entry level option is a 2 litre petrol turbo, it claims 20 MPG in the city and 30 on the highway. I don't know how that equates to the UK MPG tests but for arguements sake lets say it acheives 25 MPG overall.

Straight away that is more than twice the fuel consumption of a Merc c class entry level.

That needs to be addressed to have a chance as in the UK economy is a MASSIVE selling point to most people.

[Thankyou4calling]

underphil said:

US gallons are different to UK, so for that add 20% to the US figure

+ EU mpg figures are mostly utterly unachieveable, whereas US figures reflect what you'll get in the real world. + in my experience you can often better them

So for the CTS you'd get say 32mpg combined - I can't imagine the Merc being much better than that for the equivalent performance

I think the US gallon being smaller would make it worse and although it's no easy to hit the claims 55 MPG overall in the Mercedes is easily acheivable.

[Thankyou4calling]

daniel1920 said:

http://www.autocar.co.uk/car-review/cadillac/escal...

So you have £93k to play with, who's first thought would be this?

At £93,000 they won't sell any but in the US the platinum edition is $82,000 ( £54,000)

Now if they bought them over here with a decent diesel engine in RHD and could get them to a customer for that price or better still £499 a month, I'd say they would outsell Range Rovers