Silverado vs. F-150 repair costs: PH Ad Break

Aloominum against steel as the pick-up war gets personal!

Never let it be said that Americans don't take pick-ups, and the advertising of pick-ups, very seriously indeed. Too seriously it might be said, given another of Chevy's new Silverado ads features grizzly bears and cages. Worth a watch, that one.

Anyway, the point Chevy is trying to make is that using 'aloominum' for your truck makes it more expensive and complex to repair. And wouldn't you know, that's proven to be true in Chevrolet's advert for the most dependable pick up in the US...

Cynicism aside for just one second, it goes to prove just how critical public perception of these vehicles is that the manufacturers will go to such lengths. Independent testing was conducted, "I'll bet" is said and the acting is as rigid as that high-strength steel. They've even got Howie Long involved. He did footballing in America and everything.

So next time you think undercutting a lease deal is an aggressive sale tactic, remember this Chevrolet ad. Or indeed the one with the bear, whichever is most memorable.

Watch the vid here.