Thursday 12th November 2015

Lotus Evora 400: Time For Tea?

No nonsense vid to promote a no nonsense car

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You'd have thought creating a promo video of a fast, good-looking car doing exciting stuff on road and track would be a fairly straightforward brief. Get location, recruit handy driver, book camera crew and - perhaps - a drone or chopper according to budget and fill your boots. And yet time and again we see manufacturers fall for the temptations of overly elaborate production values, over-wrought orchestral muzak, pretentious commentary and bewildering jump cuts in an effort to jazz things up. Worse still is the habit of showing off a new sports car but drowning out all-important stuff like exhaust noise and tyre squeal.

Credit to Lotus for this pleasingly straightforward video of its Evora 400 driving around local roads and its own Hethel test track. Sure, it's a promo film. And there's a nod to a contrived 'all in a day's work' testing narrative. But, thankfully, that takes a back seat to a straightforward demonstration of the car's key stats and features, scored with little more than engine noise. If a car looks sharp, goes well and sounds great what more do you really need?

Watch the video here.

 

[LordHaveMurci]

Why 4.1 to 60 yet a 186mph top speed - surely it would have been better for marketing & pub bragging rights to get the 0-60 into the 3's?

[LordHaveMurci]

300bhp/ton said:

LordHaveMurci said:

Why 4.1 to 60 yet a 186mph top speed - surely it would have been better for marketing & pub bragging rights to get the 0-60 into the 3's?

Seriously??

Yes, seriously. Half of selling these cars is down to marketing surely, seems like a missed opportunity for something that must be simple to engineer.