The Tortoise and the Hare: Time for Tea?

Old-school Pirelli promo film shows the YouTube generation how it should be done

The fable of two mismatched animals racing. A tortoise fed up of a boastful hare challenges him to a race. We all know how the story ends, but below is what happens when a tyre manufacturer commissions a British director and producer to demonstrate the benefits of fitting radial Pirelli Cinturato tyres to a Jaguar E-Type.

Hugh Hudson, famed for directing Chariots of Fire and Fangio: Una Vita a 300 all'ora, remade this traditional fable highlighting Pirelli tyres. And it's suitably cinematic in scope, and near 40-minute duration.

The hare in this case is an attractive woman with her daughter racing through Italy in a Jaguar E-Type, stopping at towns peppered along the route. The tortoise, meanwhile, is an Italian man cruising along the same course in his Pirelli-branded truck, barely stopping even for lunch.

Watch the video here.