TVR announces sponsorship of Ebbw Vale rugby

Well if TVR was going to sponsor any sport it was going to be rugby, wasn't it?

Automotive sponsorship of sports teams can be tricky. See Fiat's current deal with Juventus; having these two legends of Turin together makes sense, only it's an FCA arrangement. So the Juventus shirts have Jeep on them. Last year Manchester United players were asked to ditch their own cars and drive Chevrolets into training to keep the sponsors happy. Which they must have been overjoyed about.

Can we get 'PistonHeads 98' on the back?

So yes, it can be tricky. TVR's sponsorship of Ebbw Vale RFC - or the Steelmen, as they're more colloquially known - should present fewer problems. It will be the main sponsor for the 2016/17 Principality Premiership season, with Ebbw Vale entering this year's campaign as defending champions. As you can see here, the logo will be carried on the front of the shorts and shirts.

Jonathan Jones, Director and Chairman of the Steelmen, said the club is "delighted that TVR has become a partner", adding that the new factory "will help re-energise the area economically... we look forward to working closely with the company". He's even suggested it's the most prestigious deal in this history of the league. So take that Bridgend Ravens, Carmarthen Quins and Bedwas Rugby Football Club...

TVR's John Chasey said of the deal: "TVR is looking forward to establishing the factory in Ebbw Vale and becoming an integral part of both the local economy and community." The fact that the new car is built on a steel frame and the company now sponsors the Steelmen hasn't been lost on them either - apparently it's an "appropriate connection."

So that's the latest from TVR. Nothing additional on the car, you will notice. Fingers crossed we can bring you an update on that in the not too distant future!

[Source: Mirror]

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GingerMunky

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