I can't see the appeal of BBS myself purely from a styling point of view. I know what you mean by saying fussy, I'd add to that by saying they detract from the rest of the car and not work with it.
Cup 1 although I do like the Ruf wheel. BBS are just a pain to keep clean, memories of sitting crossed legged with a brush trying to keep the old GTI Mk2 looking decent. It took longer to clean the wheels than the car!