Promoted Content

[ManFromDelmonte]

We have seen threads before that openly advertise the fact that they are promoted content, for example here:

http://www.pistonheads.com/news/promotions/promote...
http://www.pistonheads.com/news/general-pistonhead...

Is this applied consistently across all your front page articles? I ask as there have been times where an article, that doesn't mention that it was paid for, really seems that it was (or at least that it was done in exchange for something).

If I owned a company that made, I don't know, wooden garages (I don't), and asked you if you would like to come and write an article about them in exchange for me building one for the author, would that be marked as "promoted content"?

[ManFromDelmonte]

Consistently?

[ManFromDelmonte]

I see no-one from PH is interested in answering this question. Too busy writing adverts articles?

[ManFromDelmonte]

Just bumping this as I'm still interested in the answer.

[ManFromDelmonte]

Thanks for the reply Ollie. I think we all accept that you guys need to get paid and that will result in adverts/promotions etc. But it's hard to take an article reviewing a product seriously when there is a suspicion it may not be entirely unbiased.

Some clearer labeling or some such would be a good step forward.