How to Sponsorship
Discussion
Just wondering if anyone can help me with the below.
I help a mate out with his car and we are currently planning already for next season. We are putting together a sponsorship proposal with details etc etc.
What I was wondering is has anyone got any tips or advice when completing one? Any info would be great.
Thanks
I help a mate out with his car and we are currently planning already for next season. We are putting together a sponsorship proposal with details etc etc.
What I was wondering is has anyone got any tips or advice when completing one? Any info would be great.
Thanks
Thanks a lot for the comments. I am the man writing the proposal, I have a friend who has a marketing business and currently writes proposals for clients. Non motorsport but will be a massive help.
We have got a starting proposal that we will develop over the next few months ready for next year. Luckily my mate has a couple of big names that give him free stuff already that are on the car for next year already so that's a bonus.
The championship he runs in doesn't need big money so a few decent sponsors with a bit of free equipment, engine power parts and fingers crossed some cash would be massively useful.
We have got a starting proposal that we will develop over the next few months ready for next year. Luckily my mate has a couple of big names that give him free stuff already that are on the car for next year already so that's a bonus.
The championship he runs in doesn't need big money so a few decent sponsors with a bit of free equipment, engine power parts and fingers crossed some cash would be massively useful.
TobyLaRohne said:
Well I hope "realists" contribution to the thread helped you 
Anyways buddy I hope you manage to find a few business owners who'll want to get involved, regardless of what has been said, my experience is that it isn't easy and you can't just walk into an office, ask to speak to a manager and command whatever sponsorship deal you want.
Thanks. YEah we have already had a couple of people who we have moved to the next stage with and thats just from having a sticker on the car saying sponsors needed. So that good.Anyways buddy I hope you manage to find a few business owners who'll want to get involved, regardless of what has been said, my experience is that it isn't easy and you can't just walk into an office, ask to speak to a manager and command whatever sponsorship deal you want.
As you say we are trying to get small steps from smaller places and not go straight for the big companies as that will eman lots of hoops to jump through.
We will be trying our hardest come Sept/Oct to move things along
AndyAlfa18 said:
As someone who sponsors teams / racers, I've always found the "stickers on cars" route to not be terribly worthwhile - unless you wrap the whole car, there's little to be gained commercially from a 6" x 6" sticker. But what we have always been a fan of, is those drivers/teams who are very active in Social Media. Most racing drivers love talking about themselves and telling others how great they are - and most of the relevant motorsport community engage in Social Media nowadays.
Setting up FB and Twitter accounts and constantly feeding info thro those channels - including giving sponsors regular shoutouts - is a positive way to get thro to an audience. And every mention helps sponsosrs with their "Google" hits ratings.
Excellent news as we are on the whole social media thing. And can always start a new page if needed. So that's all useful info, CheersSetting up FB and Twitter accounts and constantly feeding info thro those channels - including giving sponsors regular shoutouts - is a positive way to get thro to an audience. And every mention helps sponsosrs with their "Google" hits ratings.
MyVTECGoesBwaaah said:
Good look in the search for the sponsorship hunt!
I would think that a drift car would maybe get some interest as it is a bit "different" compared to the usual circuit racers.
Was at Japfest2 this past weekend and the British Drift Championship guys were giving passenger rides (£15 for about 2-3 minutes in the car), that was non stop all day. Could easily offer something similar on some drift days to sponsors perhaps?
Yeah my mate and me where there. My mate driving his car.I would think that a drift car would maybe get some interest as it is a bit "different" compared to the usual circuit racers.
Was at Japfest2 this past weekend and the British Drift Championship guys were giving passenger rides (£15 for about 2-3 minutes in the car), that was non stop all day. Could easily offer something similar on some drift days to sponsors perhaps?
Some great adivce thanks again.
My mates car is the most stand out car in the BDC and is all over social media all over the world already due to it being so unique. So that can help but as we have found also hinder.
Thread Revival
So it all went to plan. We got Avon Tyres on board by a chance conversation with someone and that was that.
Carried on this season and finished second overall, which we are over the moon with. Only car in the top five without a sequential gearbox and 15" tyres.
Car has got a couple of extra events including going to Ireland this weekend for some fun at final round of IDC.
Car is currently for sale, so we shall see what the future brings.
So it all went to plan. We got Avon Tyres on board by a chance conversation with someone and that was that.
Carried on this season and finished second overall, which we are over the moon with. Only car in the top five without a sequential gearbox and 15" tyres.
Car has got a couple of extra events including going to Ireland this weekend for some fun at final round of IDC.
Car is currently for sale, so we shall see what the future brings.
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