win on sunday sell on monday

[wemorgan]

You know the phrase and its meaning, but then why are non manufacturers and obscure sponsors involved in motorsport, the likes of Force India, Haas, Sauber and plenty of Moto GP teams?

[wemorgan]

peterg1955 said:

erm....advertising maybe?

I take that point, but without looking, tell me what products you can buy that Haas cars advertise?

[wemorgan]

My point was, not very well made, win on Sunday sell on Monday only holds true for the car manufacturers and teams sponsored by retail brands. But with how expensive motorsport sponsorship is, what real benefit does sponsoring the likes of Sauber give to obscure non retail brands? You can hardly see some sponsors logos anyway. Isn't it more, win on Sunday social network on Monday these days.

[wemorgan]

I agree with Citroen. Outside of rallying circles you'd never know they were world champions who spent millions of pounds on the team. Whereas Renault with RenaultSport milked that car. Interesting how bosses can be so divided on how to manage the brands.

Why did Infinity sponsor Red Bull? Did they assume most buyers were ignorant of the fact the engines were Renault? I'd have given a load of cars to celebs and asked them to make regular instagram photos instead. I guess this is why I'm not in marketing - I know nothing about it.