What are some dealers up too, I don't get it!!

[Streetrod]

Can someone please explain something to me as I just don’t get it? Why do some car dealers constantly push up the price of a car even though that car may have sat on their forecourt for some times years having never sold?

I am not having a go at a particular dealer here but a classic example of this is a particular white RHD Zonda that seems to have been a permanent feature at this dealer since they opened the business. Over the last 3-4 years the price of this car has risen from just under £800k to £1.75 million having appeared never to have been sold.

Now I could see the justification for this if the market for Zonda’s was very buoyant but it’s not. Most owners don’t sell with few if any cars being available at any one time. So what am I missing here????

By the way I am a massive fan of the Zonda and would snap this car up if I had the money

[Streetrod]

Beefmeister said:

The white Zonda at Supervettura has been sold something like 4 times and has never left the showroom. I spoke to Tommy about it before Xmas.

Each buyer is doing so as an investment, leaving it there for the next fool punter to take it on.

I knew that it had sold once but had no idea that it had sold four times. Would that show up on the registration documents or would the dealer keep it in their name knowing the real owner was only looking to see a rise in their investment? And would having a number of names on the registration document have a detrimental effect on the cars value?

[Streetrod]

TWareham said:

Streetrod said:

Beefmeister said:

The white Zonda at Supervettura has been sold something like 4 times and has never left the showroom. I spoke to Tommy about it before Xmas.

Each buyer is doing so as an investment, leaving it there for the next fool punter to take it on.

I knew that it had sold once but had no idea that it had sold four times. Would that show up on the registration documents or would the dealer keep it in their name knowing the real owner was only looking to see a rise in their investment? And would having a number of names on the registration document have a detrimental effect on the cars value?

Hello again,

Correct the car has been advertised for a while but also correct the car has been sold a few times. The car has been kept in dealer stock adding no further owners in the registration book however title has passed to each of the new owners. The car has never really been used apart from the occasional exercise and service by us.

Whilst you may not think it worth the money we are asking, fortunately having sold a few of these and through actually buying and successfully selling these types of rare vehicles we have a good understanding of the market. The car has attracted even more attention since the recent price increase and those sitting on the fence have now jumped off. I fully expect the car to find its new owner in the not so distant future.

This car will be worth a lot more than it is advertised today so in my eyes the price is a bargain.

Hope this helps,
BW
Tom

Hi Tom

It may sometimes appear that I have a dig at you guys but believe me I am not trying to have go, I am just trying to get my head around how the market for these cars works.

Like Belfast boy I hate to see this wholescale movement towards certain cars becoming an investment instrument. This Zonda being a classic case in point. Its gets bought and sold but never moves from your forecourt which is such a shame as few cars have the road presence and sound of a Zonda in full flight.

If like you say it has sold a number of times I presume the owners are not car fans and are purely looking for a return on their investment. If they had an ounce of petrol in their blood they would at least take it home and place it in a heated garage where they could admire it at their leisure even if they never intend to drive it, such a waste….