Is Instagram driving vulgar specifications?
Discussion
I can't help but notice in the last few years that particularly 'hypercars' paintjobs have become more and more edgy, to say the least.
For example, early Zondas came in solid colours and the brightest was a Lamborghini-type orange. Latterly, a good majority of Huayras are in seemingly Instagram-friendly specifications with bright colours with contrasting paint and panels everywhere. The designs seems more 'patchy' in my mind.
Koenigseggs follow a similar trend with some of the latest being garrish to the point that you could almost imagine that they are being specified in a manner that nobody else would (dare to) choose.
Similarly, Enzos were provided in a choice of a handful of colours (Red, Black, Yellow and Blue?) whereas the LaFerrari has a far more diverse range.
Even P1s have gone from 'safe' paintjobs at the start to 'interesting' ones towards the end of production. A few cars have been bought in sedate combinations and resprayed in more daring ways.
Could it be the Instagram effect of people choosing their car's exterior options to ensure maximum internet exposure? I feel there is an awareness that did not exist in the same way 10 years ago: a red Enzo was unique enough then but now you need a blue LaFerrari with white pinstripes and carbonfibre roof to stand out.
I know some manufacturers push for customisations to increase profit margins but surely that cannot explain the change between the Enzo/Carrera GT/SLR/Zonda/CC* generations to the LaFerrari/918/P1/Huayra/Agera generations.
For example, early Zondas came in solid colours and the brightest was a Lamborghini-type orange. Latterly, a good majority of Huayras are in seemingly Instagram-friendly specifications with bright colours with contrasting paint and panels everywhere. The designs seems more 'patchy' in my mind.
Koenigseggs follow a similar trend with some of the latest being garrish to the point that you could almost imagine that they are being specified in a manner that nobody else would (dare to) choose.
Similarly, Enzos were provided in a choice of a handful of colours (Red, Black, Yellow and Blue?) whereas the LaFerrari has a far more diverse range.
Even P1s have gone from 'safe' paintjobs at the start to 'interesting' ones towards the end of production. A few cars have been bought in sedate combinations and resprayed in more daring ways.
Could it be the Instagram effect of people choosing their car's exterior options to ensure maximum internet exposure? I feel there is an awareness that did not exist in the same way 10 years ago: a red Enzo was unique enough then but now you need a blue LaFerrari with white pinstripes and carbonfibre roof to stand out.
I know some manufacturers push for customisations to increase profit margins but surely that cannot explain the change between the Enzo/Carrera GT/SLR/Zonda/CC* generations to the LaFerrari/918/P1/Huayra/Agera generations.
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