Discussion
Just been looking at some PH ads for DB7s and can't believe how naff some of the wording is even from dealers.
e.g.:
" Speakers, Tinted Glass, Body Coloured Bumpers, V5 Registration Document, MOT, Full Service History, Traction Control, Safety Belts Rear, Safety Bel..."
The number one selling point on an Aston is that it has speakers??! Safety Belts - Wow!
Talk about not having basic sales and marketing skills.
Still, it adds to the fun.
e.g.:
" Speakers, Tinted Glass, Body Coloured Bumpers, V5 Registration Document, MOT, Full Service History, Traction Control, Safety Belts Rear, Safety Bel..."
The number one selling point on an Aston is that it has speakers??! Safety Belts - Wow!
Talk about not having basic sales and marketing skills.
Still, it adds to the fun.
They're still at it:
"Analogue clock, PAS, Heated door mirrors, Heated rear window, Adjustable seat cushions/backrests/headrests..."
Who cares about this stuff on a modern Aston? We expect it. Take that as a given.
And don't use valuable space at the top of the add to talk about how the car was designed and launched. We want to know about the actual car you are selling.
Rant over.
"Analogue clock, PAS, Heated door mirrors, Heated rear window, Adjustable seat cushions/backrests/headrests..."
Who cares about this stuff on a modern Aston? We expect it. Take that as a given.
And don't use valuable space at the top of the add to talk about how the car was designed and launched. We want to know about the actual car you are selling.
Rant over.
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