Aston's New Direction & The Long Game
Discussion
Anyone see the BBC 2 Paul Hollywood documentary last night ? With Aston's new direction and 6 year plan for the future, I can't help feeling that the Fisker 4.3 / 4.7 Vantage V8 and DB9 is going to skyrocket in value in the next 15 to 20 years.
I acknowledge DB9's & Vantages are somewhat mass produced (for an AM anyway), but with a little over 3000 (Vantages) on UK roads thats still quite a limited run compared to normal vehicles.
Also, with the new direction being quite a radical departure from the current models, it will be very interesting to see the new Vantage being released next year.
I'm not so sure the new cars feel as 'bespoke'. Certainly, my personal view of the DB11 is whilst it looks stunningly beautiful, it feels slightly 'German' inside, and has hints of a certain 3 pointed star !
The documentary was a good watch.....its on BBC2 on Iplayer if you missed it.
I acknowledge DB9's & Vantages are somewhat mass produced (for an AM anyway), but with a little over 3000 (Vantages) on UK roads thats still quite a limited run compared to normal vehicles.
Also, with the new direction being quite a radical departure from the current models, it will be very interesting to see the new Vantage being released next year.
I'm not so sure the new cars feel as 'bespoke'. Certainly, my personal view of the DB11 is whilst it looks stunningly beautiful, it feels slightly 'German' inside, and has hints of a certain 3 pointed star !
The documentary was a good watch.....its on BBC2 on Iplayer if you missed it.
Edited by James Alexander on Monday 23 January 21:46
Some very interesting replies so far.......
At the TESLA stand at Goodwood last year I was so impressed by the technology that I booked a test drive afterwards. Due to working such a long distance from home, I feel that the technology isn't quite there for me just yet, but I'm keeping a firm eye on the Tesla 3 when its launched..... the idea of zero road tax / emissions / servicing etc is hugely appealing.
EV is certainly the future of transport which involves huge investment / capital to bring to market....I can't help feeling that Porsche, Mercedes, VAG, JLR are streets ahead in technology already. Aston Martin would need to pair up with a larger company in order to survive but may further dilute the very nature of the brand / ownership experience.
As mentioned previously, the V8 Vantage I am lucky enough to own is a keeper.......and much like the W123 / W124 was the last decent Mercedes, the current line-up of Gaydon DB9's / Vantage's / Vanq's etc may be the last iconic Aston Martin's before they lose the appeal which makes them so unique.
At the TESLA stand at Goodwood last year I was so impressed by the technology that I booked a test drive afterwards. Due to working such a long distance from home, I feel that the technology isn't quite there for me just yet, but I'm keeping a firm eye on the Tesla 3 when its launched..... the idea of zero road tax / emissions / servicing etc is hugely appealing.
EV is certainly the future of transport which involves huge investment / capital to bring to market....I can't help feeling that Porsche, Mercedes, VAG, JLR are streets ahead in technology already. Aston Martin would need to pair up with a larger company in order to survive but may further dilute the very nature of the brand / ownership experience.
As mentioned previously, the V8 Vantage I am lucky enough to own is a keeper.......and much like the W123 / W124 was the last decent Mercedes, the current line-up of Gaydon DB9's / Vantage's / Vanq's etc may be the last iconic Aston Martin's before they lose the appeal which makes them so unique.
Jon39 said:
A friend of mine also had a test drive. All very good until he asked how long it took to recharge, using a 13amp household socket. A day trip to visit their relatives, would mean staying overnight, possibly two nights, if travelling by TESLA.
Quite interesting to note from the test drive was that you could potentially travel the length of Europe completely free of charge at using their current infrastructure. Anyone thinking of seeing Europe - may be worth the finance at £90k (for the P90d)..... was certainly out of my comfort zone !
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