Tuesday 28th August 2007

Acura Claim Uber Premium Status

Can they really take on Bentley and Maybach?

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It looks good, but it's hardly a Conti GT

Honda’s US only (so far) luxury brand, Acura, has declared that they want to rival Bentley and Maybach for performance and design.

This comes after speculation that it’s front-wheel-drive, four-cylinder engine heavy range couldn’t really match the image of brands like Lexus, BMW, Mercedes and Audi – despite that being their aim.

However, Dave Marek, chief designer for Honda R&D Americas claimed that: "We want to rival Bentley and Maybach in performance and design."

We have no idea how they’re going to match the most premium of premiums, seeing as their range isn’t exactly brimming with potential – though the new NSX would make a good start.

Can you see yourself at a posh dinner surrounded by Bentley and Maybach drivers proudly proclaiming that you’ve got an Acura NSX? No, us neither.

 

 

Source: Leftlane News

[Hendry]

I don't see why not? I mean, what are Bentley and Maybach anyway? A VW in a posh frock and a Mercedes (that's THE Mercedes that produces hatchbacks and taxis) that has been beaten to within an each of its life by ugly stick wielding youths.

[Hendry]

Fidgits said:

Hendry said:

I don't see why not? I mean, what are Bentley and Maybach anyway? A VW in a posh frock and a Mercedes (that's THE Mercedes that produces hatchbacks and taxis) that has been beaten to within an each of its life by ugly stick wielding youths.

You havent been in an Acura then?

They are literally, a specced up Honda.. they do very little to seperate the brand from the base cars - how on earth they are going to compete with Bentley is beyond me!

But they are not planning to do it with the current cars are they?

ETA: I am not saying it is possible, just that the competition are hardly "all that" - posher Mercs and VWs - so it isn't quite the task it may outwardly seem.

Edited by Hendry on Tuesday 28th August 11:11

[Hendry]

Fidgits said:

I dont know.

i always liked the G35 - but then that was just the Skyline GT350 (which we didnt get) with leather seats.

Infiniti = Nissan. We'll be getting those in the uK next year.