So what is the entitlement to an M badge

[anonymous-user]

There’s been various posting here about people falsely badgeing non M’s as M’s, which I think just makes them look like idiots, so to start a discussion, being old school I tend towards M cars had to be made in the ‘M factory; so nothing after an E34 is really an M, and that BMW badgeing one series as an M is nothing but debasing the value of the brand. I can be persuaded that the top of the range E36, 46, 39 etc and the V10’s deserves the badge even if not put together by Motor sport, but things like 135M’s and 325 M sport and a M badge on any D are a joke.
Does anyone else remember BMW telling Mercedes that they were undermining the value of their brand with the A class and that BMW would never follow suit? and now we have one series D's

[anonymous-user]

OK its BMW brand, agreed but a brand is only as good as the customer thinks it is, are BMW doing damage to the brand? and if you read my OP on the comments they made re the A series are they hypocrits with the 1? anwer is I suppose that times and markets move on and BMW have had to change, but not so long ago they stated that they would never make a A series competitor as it would damage their image.