Another British Marque to be revived??
Discussion
The thing is, Royal Enfield have had a long history of being built in India, even before they took over sole production.
I think that Mahindra may take a look at Tata's model, and attempt to maintain the "Britishness" of the marque, although it has to be said that Tata didn't have to start from scratch.
However, Triumph and Norton were re-started from scratch, so there are examples of one success, and one yet to be a success.
They essentially have two choices: go for the cheap, mass market that is India and the far east with small capacity bikes built in India, or go for an up market 500cc and up European built market with high quality parts.
They already make a motorcycle, the Centuro, and they have a track record in Moto 3, although I'm not sure how much input is from the factory.
Good luck to them, hopefully they won't drag the good name of BSA down.
I think that Mahindra may take a look at Tata's model, and attempt to maintain the "Britishness" of the marque, although it has to be said that Tata didn't have to start from scratch.
However, Triumph and Norton were re-started from scratch, so there are examples of one success, and one yet to be a success.
They essentially have two choices: go for the cheap, mass market that is India and the far east with small capacity bikes built in India, or go for an up market 500cc and up European built market with high quality parts.
They already make a motorcycle, the Centuro, and they have a track record in Moto 3, although I'm not sure how much input is from the factory.
Good luck to them, hopefully they won't drag the good name of BSA down.
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