Using a website to sell a single product?
Discussion
Hi all,
FiL has suggested I look into setting up a website for him to sell an audio product he has designed and is having manufactured. Now, he has lots of experience of designing audio products and is successful in doing so but usually sells to larger companies that integrate the product into existing areas.
However, I'm unsure of how this would work for just one product. I've read up on Shopify which looks a good option but don't see many users marketing just one product. I'm keen to get the views of folk on here as I'm an avid reader of the business forum.
Thanks!
FiL has suggested I look into setting up a website for him to sell an audio product he has designed and is having manufactured. Now, he has lots of experience of designing audio products and is successful in doing so but usually sells to larger companies that integrate the product into existing areas.
However, I'm unsure of how this would work for just one product. I've read up on Shopify which looks a good option but don't see many users marketing just one product. I'm keen to get the views of folk on here as I'm an avid reader of the business forum.
Thanks!
That would seem more appropriate wouldn't it. But I think FiL is keen to try and establish more of a brand and requires a 'shop front' for marketing purposes. Thinking out loud for a second; is it viable to have say a static webpage with branding, blurb, phots etc and a simple 'click here to buy on Amazon' sort of thing?? Is there a name for that kind of model?
Cheers guys.
As we are talking about small ticket audio (think PURE type products) then I believe the idea is to get some reviews through gadget websites/magazines etc and hopefully build a brand (not easy I know!).
I think FiL is looking to me as a younger chap for ideas on the website front, but my background is really finance, despite having a marketing degree...
He seems very keen on having a website and I'm trying to get my head round the best model. Ground up construction?, off the shelf? (shopify), or as suggested the Amazon way?.... As you quite rightly point out just having a website is not going to generate sales but I think one needs the shop window before you tell people to 'go see', please correct me if I've got this arse about face.
I'm really starting out in a new field with little expertise, sorry. Really appreciate the comments so far.
Edit: I think the message from you guys so far is promotion, promotion, promotion!
I agree.
As we are talking about small ticket audio (think PURE type products) then I believe the idea is to get some reviews through gadget websites/magazines etc and hopefully build a brand (not easy I know!).
I think FiL is looking to me as a younger chap for ideas on the website front, but my background is really finance, despite having a marketing degree...
He seems very keen on having a website and I'm trying to get my head round the best model. Ground up construction?, off the shelf? (shopify), or as suggested the Amazon way?.... As you quite rightly point out just having a website is not going to generate sales but I think one needs the shop window before you tell people to 'go see', please correct me if I've got this arse about face.
I'm really starting out in a new field with little expertise, sorry. Really appreciate the comments so far.
Edit: I think the message from you guys so far is promotion, promotion, promotion!
I agree.Edited by DoubleSix on Wednesday 8th May 11:36
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