Marketing/sales experts ? Help with opening website text ?
Discussion
Heres a link to the site http://jrcrewiring.co.uk/beta/
Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
Edited by Jamster123 on Wednesday 3rd September 06:51
Points taking thanks,
Problem I face, in my experience of doing this type of work....
When people reach my site most of the time they already know they possibly need to rewire their house. Its often a personal thing as its "home" we are about to rip apart. Its a very customised job as they request things here and there all tailored to their requirements. Its not a straightforward product that we sell, and very often people see it as an investment in their property. Also usually spending a few thousand pounds its not an impulse purchase, its something they research over time, and often have 3 or more guys all quoting on same job.
My thinking is that people searching for such a specify job, will be willing to do a bit of reading on the subject?
If I put down basic "rewires done 2k+Vat, 48 hours", what separates me from someone else writing the same ?
Im I miles out with this ? I guess its going to be hard to judge how useful the site is unless you actually need your place rewired, but like I say Im targeting people in that market already?
Again thoughts appreciated, all contributing to what hopefully will be a good end product.
Ps. White text on Yellow should be really showing as white on orange, how are others viewing that ?
Edit, Looking back at the whats involved n rewiring tab, yeah I agree too much text, Im going to cut that down. I always issue a info booklet that has pretty much the same info on it , when quoting.
Problem I face, in my experience of doing this type of work....
When people reach my site most of the time they already know they possibly need to rewire their house. Its often a personal thing as its "home" we are about to rip apart. Its a very customised job as they request things here and there all tailored to their requirements. Its not a straightforward product that we sell, and very often people see it as an investment in their property. Also usually spending a few thousand pounds its not an impulse purchase, its something they research over time, and often have 3 or more guys all quoting on same job.
My thinking is that people searching for such a specify job, will be willing to do a bit of reading on the subject?
If I put down basic "rewires done 2k+Vat, 48 hours", what separates me from someone else writing the same ?
Im I miles out with this ? I guess its going to be hard to judge how useful the site is unless you actually need your place rewired, but like I say Im targeting people in that market already?
Again thoughts appreciated, all contributing to what hopefully will be a good end product.
Ps. White text on Yellow should be really showing as white on orange, how are others viewing that ?
Edit, Looking back at the whats involved n rewiring tab, yeah I agree too much text, Im going to cut that down. I always issue a info booklet that has pretty much the same info on it , when quoting.
Edited by Jamster123 on Wednesday 3rd September 13:45
cashmax said:
Personally, I think you are missing an element here.
When most individuals look for a tradesman, they are s
t scared of getting ripped off or getting a crap job for top money.
If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
Thanks Cashmax, When most individuals look for a tradesman, they are s
t scared of getting ripped off or getting a crap job for top money.If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
We fit that bill pretty well, with our service its not just really "pick any tradesman", if you ask most electricians to wire a house in 2 days they will laugh or tell you you are cutting corners. We have a team of 6 men and a way of working that ensures things are done to a great standard but fast. Its a pretty unique service, "not just any electrician", which is what I'm trying to sell. The fact we are NICEIC approved and Trustmark, should give confidence, but I need to try and educate people, which is why I probably have so much text.
Edited by Jamster123 on Wednesday 3rd September 14:05
Thanks for the advice,
There are a few things I need to keep. The NICEIC being one, Im being asked more and more about it and any advice websites etc all recommend an NICEIC electrician is used. All home reports (in scotland at least) specify an NICEIC electrician is used to inspect anything not up to standard. We have different accreditations up here, I think down south you have Part P? which at least gives some peace of mind but in scotland any tom dick or harry with a grade card can carry out electrical work. NICEIC is what sets us apart, so I guess i just need to Educate people on it more.
Yes- Electrics is boring, but people do get interested when they realise whats about to happen to home.
Video - Id be very interested in your contact please. The video we have was done a few years back, there loads wrong with it I know. and Im always trying to improve things. I don't have unlimited budget so very often things need to suffice until we hit another level. For example Ive had 3 websites before this one, some very crap, gradually getting better, but they all done a job at the time,reflected on the size of the company at that time and got me to where Im at now. I have plans for radio adverts and other big marketing schemes but its one stage at a time.
This website will no doubt be completely changed again in maybe as little as a year.
Im also wary of looking too good, When Im turning over 10m yes, uber cool will work but while I'm still appealing to your average homeowner its important we don't look too fancy. We are a relatively small outfit. Last year I was working on my own, running around 13 hours a day in an unsigned astra van. Now we have 6 men and as of next week 3 shiny new vans on the road. Im slowly coming off the tools too, So things are definitely working. Would maybe be interesting to here feedback on our current site, which Im pretty fed up with, but has served us really well. www.jrcpropertysolutions.com
I agree a new video is priority, one that tells all about the company. Please forward that contact mate.
Thanks again for all advice/criticism, its why I like posting my stuff on here, you get a broad variety of opinion, all important in trying to please the public.
There are a few things I need to keep. The NICEIC being one, Im being asked more and more about it and any advice websites etc all recommend an NICEIC electrician is used. All home reports (in scotland at least) specify an NICEIC electrician is used to inspect anything not up to standard. We have different accreditations up here, I think down south you have Part P? which at least gives some peace of mind but in scotland any tom dick or harry with a grade card can carry out electrical work. NICEIC is what sets us apart, so I guess i just need to Educate people on it more.
Yes- Electrics is boring, but people do get interested when they realise whats about to happen to home.
Video - Id be very interested in your contact please. The video we have was done a few years back, there loads wrong with it I know. and Im always trying to improve things. I don't have unlimited budget so very often things need to suffice until we hit another level. For example Ive had 3 websites before this one, some very crap, gradually getting better, but they all done a job at the time,reflected on the size of the company at that time and got me to where Im at now. I have plans for radio adverts and other big marketing schemes but its one stage at a time.
This website will no doubt be completely changed again in maybe as little as a year.
Im also wary of looking too good, When Im turning over 10m yes, uber cool will work but while I'm still appealing to your average homeowner its important we don't look too fancy. We are a relatively small outfit. Last year I was working on my own, running around 13 hours a day in an unsigned astra van. Now we have 6 men and as of next week 3 shiny new vans on the road. Im slowly coming off the tools too, So things are definitely working. Would maybe be interesting to here feedback on our current site, which Im pretty fed up with, but has served us really well. www.jrcpropertysolutions.com
I agree a new video is priority, one that tells all about the company. Please forward that contact mate.
Thanks again for all advice/criticism, its why I like posting my stuff on here, you get a broad variety of opinion, all important in trying to please the public.
Edited by Jamster123 on Thursday 4th September 20:35
Ive just spent half hour going through some of the biggest and most successful electrical contractors in the UK, every one is loaded with text.
Im confused.
I know its not trendy but is it maybe relative to my industry to have a lot of info?
Remember Im not trying to sell Philippe Starck chairs or the latest gadget.
Im confused.
I know its not trendy but is it maybe relative to my industry to have a lot of info?
Remember Im not trying to sell Philippe Starck chairs or the latest gadget.
Edited by Jamster123 on Thursday 4th September 21:08
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