Postcards for marketing

[flatsix3.6]

I am thinking of using A5 postcards to introduce us to potential clients.

I have done email campaigns which do not seem to work to well in my industry so I might try using postcards as opposed to a intro letter, anyone used postcards and got good results.

Below is my first effort for the front of the postcard, list of services and contact details will be on the rear.

The reason I have looked at postcards is I feel it is more likely to be looked at by the recipient because it as photos and a description of what we do and is not a letter that as to be opened then read, also easier to file for future reference.

Any feed back welcome.

Edited by flatsix3.6 on Sunday 26th October 13:45

[flatsix3.6]

jas xjr said:

you really need much much better photographs .

i like the idea of a postcard though , i take it you have details of you website on the reverse along with your other contact details?
you must have an address and a landline to differentiate you from the "we were doing a job round the corner and had some tarmac left over."

All info will be on the rear, the photos were taken with a 5.1 mega pixel camera and down loaded to vista print template so may have lost a bit of clarity.

[flatsix3.6]

jas xjr said:

my issue with the pics was not the clarity . the first pic for example . the path looks dirty , not pristine.
please do not think i am being critical for the sake of it. imagine looking for a new kitchen and finding pictures of a dirty kitchen with doors open etc. you need pictures that make what you do . look the best it can.

I take your point but it is very rare you will finish with a nice black surface as the dirt and dust migrate on the rollers wet drums on to the new surface, however I shall see if I have some photos more suitable.

[flatsix3.6]

Thank you all so far for your input, very helpful suggestions off everyone.

[flatsix3.6]

Lexual said:

Hi Richard, we've already been chatting via email, it's Oliver at Event Print.. I quoted you for the postcards. I would probably agree with the A6 size postcards but I really think the flyer needs to be designed a bit better to make it more eye catching.

I can offer you help on the flyers and do a couple of designs for you for the front and back if you can send me some good quality photos and all the information you want on them. As you already know I have already offered a better price than Vistaprint for the printing.. if you'd like me to do the flyer design I will do it for £20 and it will be in the correct print ready format.

Hi Oliver, will be in touch I just thought I would get some feedback on the post card idea from some PH'S.

Already some good points been raised that I will go forward with, will take some photos next week and contact you and sort something out.

[flatsix3.6]

Thanks for all the useful replies but these postcards are not to promote for domestic drives but targeted at potential commercial and industrial clients that have car parks, such as, super markets, hotel chains, schools, leisure centres etc.

Basically any organisation that have car parks to maintain.

Keep your ideas coming.

[flatsix3.6]

BGARK said:

How much approx would a 6m x 4m driveway cosy to tarmac. With surface already prepped.

Thanks.

Locally the rate would start at £30 plus VAT depending on the surface finish.

[flatsix3.6]

For the postcard back ground I thought something like the image below using the light grey half tone picture of tarmac and have any pictures and text superimposed over it.

[flatsix3.6]

Lexual said:

...this is certainly not my best work, I'm no graphic designer... but something I knocked up... had to massively reduce the image quality to be able to upload it...

This is the sort of thing I am aiming for, I will have my own photos but have changed the text slightly to the following:


Car Park Repairs

Car park surfacing & repairs for the
Commercial & industrial sectors

Avoid costly insurance claims due to
Potholes & uneven surfaces

Contact us for a free quote and discover
Our competitive prices

Any input on font styles, size, colour or even rewording would be welcome.

[flatsix3.6]

Finally went for this, thanks to PH'er Oliver at Event Print.