New Company - Adwords & PPC
Discussion
Hi All
Am going to be starting a business in the near future and need some advice around Adwords. We are a granite & marble supply and installation company.
In the business plan we are projecting the bulk (80%) of our marketing spend going towards Adwords. In your experience, how effective have you found it and would you suggest that for our relatively simple business, it would produce the required results?
Am going to be starting a business in the near future and need some advice around Adwords. We are a granite & marble supply and installation company.
In the business plan we are projecting the bulk (80%) of our marketing spend going towards Adwords. In your experience, how effective have you found it and would you suggest that for our relatively simple business, it would produce the required results?
Thank you for the feedback everyone it is greatly appreciated.
With regards to your questions on the reasoning for this, we see this as our primary route to market.
The site won't feature any type of e-commerce activity. It will provide information to help inform a potential purchaser of the different options, i.e. what granite is, how durable it is, why it is more expensive than quartz etc. So it will provide information on the products to a certain extent, but also act as a brochure for us as a company and the services we offer.
The customer is likely to be somebody looking at putting in a new kitchen or bathroom, or updating an existing one. We will then provide the costs for supplying and fitting the granite worktops, marble flooring or general bathroom/kitchen tiling based on a discussion with them over the phone or face to face.
The purpose of the website is to generate enquiries for the above.
As an initial stab we have budgeted for a monthly spend between £300-£500 on Adwords.
We will need approximately 2 installations a month to break even / make a small profit.
With regards to your questions on the reasoning for this, we see this as our primary route to market.
The site won't feature any type of e-commerce activity. It will provide information to help inform a potential purchaser of the different options, i.e. what granite is, how durable it is, why it is more expensive than quartz etc. So it will provide information on the products to a certain extent, but also act as a brochure for us as a company and the services we offer.
The customer is likely to be somebody looking at putting in a new kitchen or bathroom, or updating an existing one. We will then provide the costs for supplying and fitting the granite worktops, marble flooring or general bathroom/kitchen tiling based on a discussion with them over the phone or face to face.
The purpose of the website is to generate enquiries for the above.
As an initial stab we have budgeted for a monthly spend between £300-£500 on Adwords.
We will need approximately 2 installations a month to break even / make a small profit.
All
Thank you so much for your comments and advice, it is very much appreciated and it has all been taken into consideration.
We're going to crack on with building the site and forming the company and once we're ready I'll be taking forwards all your advice on how to implement a hopefully successful PPC campaign.
Thank you so much for your comments and advice, it is very much appreciated and it has all been taken into consideration.
We're going to crack on with building the site and forming the company and once we're ready I'll be taking forwards all your advice on how to implement a hopefully successful PPC campaign.
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