Question about a technique to improve google search rankings

[Hoofy]

If you have a main site for a business, is it a good or bad idea to create another site for your business with no company branding and completely different wording but the same basic info and very little mention of the main business name apart from one or two links on this new site linking back to the main site? I've been recommended to do this.

[Hoofy]

Right, so it is a legit method and google won't punish you for it? Thanks.

[Hoofy]

Thank you for all the replies. Very useful. Will look at those authority sites, too.

[Hoofy]

I see. Hm. So, if my business was about producing teacups, I would be better off creating a separate site/page about (ahem) table furniture then listing stuff such as plates, forks and teacups with a link from the teacups part to my site?

[Hoofy]

ehasler said:

Hoofy said:

I see. Hm. So, if my business was about producing teacups, I would be better off creating a separate site/page about (ahem) table furniture then listing stuff such as plates, forks and teacups with a link from the teacups part to my site?

Creating a table furniture site is only worth doing if your new table furniture site was well regarded by Google - which would require a fair amount of time and effort to produce lots of content and get backlinks for it. And if you're going to all that effort, why not just put that in to your teacup site to start with.

E.g., you could write articles about comparing different types of teacup, reviews of stainless steel teacups/ceramic teacups, talk about how teacups are made, the history of teacups, famous teacups in films etc... Then approach various sites that are related to teacups in some way (look for high ranking table furniture sites for example), then ask them if they'd be interested in linking to one of your teacup articles.

Hm. I get you.

[Hoofy]

DSLiverpool said:

Using Zopim live help also enables you to see where referrals are coming from live in real time, to a novice like me its really interesting. Also 5 years ago we got a link on digital spy forums that still gets us traffic today.

Sounds like it needs an operator available all the time? Or am I looking at the wrong site?

[Hoofy]

DSLiverpool said:

Hoofy said:

DSLiverpool said:

Using Zopim live help also enables you to see where referrals are coming from live in real time, to a novice like me its really interesting. Also 5 years ago we got a link on digital spy forums that still gets us traffic today.

Sounds like it needs an operator available all the time? Or am I looking at the wrong site?

It has a live help element, a message element (as our site is on right now) plus a visitor analysis for buttons a month - its more for the analysis but out of hours messages go to an email that we answer when back in work.

Ah right. Google Analytics does have a real time function BTW.