Opening A 'Modern' Barbers

Opening A 'Modern' Barbers

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Discussion

pheonix7

Original Poster:

6 posts

107 months

Thursday 25th June 2015
quotequote all
Hello all,

Great forum. Lurked for a while. I've been toying with the idea of opening a 'Modern' barbers for a long time now and am finally in a position to get moving. Business Plan and Cash Flows all completed, finance in place.

There are a couple of holes in the plan though, hence why I'm posting. Is there anybody out there that runs/ran a Barbers or Salon?

I'm still undecided between running a 'staff' model or 'rent a chair'. And then from that if it's 'rent a chair', is it a fixed price or a profit split. Really I'm looking for thoughts on this.

The second point is a more general one for any guys (with hair!). How much do you pay for a general cut and how much would you pay? The idea is for a Barbers with perks e.g. an impressive waiting area with WiFi, iPads, Pinball table etc. Then a high level of service e.g. Being greated and seated when you enter, coat hung up for you etc. May sound basic but doesn't happen in many places. Any comments on this would be great.

Thanks!

pheonix7

Original Poster:

6 posts

107 months

Thursday 25th June 2015
quotequote all
Appreciate all of the comments guys.

Agree RE waiting, I can't stand it either. The idea is that by having a few 'novelties', people who may wonder off when we are busy are more likely to hold on.

There are obviously different types of customers that like different things. To some price will be key, others it will be service, the cut itself, waiting times etc. if we can hit a few of the key ones without spreading too thin then I think we'll be onto something.

pheonix7

Original Poster:

6 posts

107 months

Thursday 25th June 2015
quotequote all
Price point of between £12-15 which puts us in the middle to upper end of the market in our location.

Agree with the point about Marketing. I've never seen any form of advertising or promotion of a Barbers. Perhaps there is a reason for that, but I think with a good marketing plan you could gain a lot of footfall quite quickly. From that, use a few basic promotional tools to keep the customer coming back.

pheonix7

Original Poster:

6 posts

107 months

Friday 26th June 2015
quotequote all
Great comments guys, thanks. Especially the ones about waiting. Seems this is a really key point.

RE Pricing, we are set at an average spend of £12, it's a case of trying to validate that price with as many people as possible. I think £12 is good for what will be on offer, the key will be footfall. To make the plan work we need four Barbers working per hour cutting on average 1.8 people each. With the right location and promition I think this is achieveable but will only know once we get going.


pheonix7

Original Poster:

6 posts

107 months

Friday 26th June 2015
quotequote all
Thanks for the additional posts guys, especially EPS and Ninja. Ninja, you are the 'target' customer, so it's really interesting to hear your thoughts.

Some good comments on the thread, lots of food for thought. The late night openings was one I'd considered but looks like it's a must do.