Marketing email tracking

Marketing email tracking

Author
Discussion

eybic

Original Poster:

9,212 posts

175 months

Thursday 26th May 2016
quotequote all
We're looking to email some previous Customers to remind them of our referral scheme. I want to monitor it's effectiveness and am looking for a solution to be able to do this.

We want to email a couple of hundred people and monitor if the emails have been read or deleted without being read etc. etc. It's not something we have done before and may not do it again if it doesn't work so I don't want to have to sign up to a contract or pay ridiculous amounts of money.

I was wondering if anyone had any suggestions?

Thank you

eybic

Original Poster:

9,212 posts

175 months

Thursday 26th May 2016
quotequote all
marshalla said:
There's no way to tell if they've been read, unless the recipient responds to the content. The closest you'll ever get is knowing if they've been opened, and even then you won't get 100% accuracy.
Ok, thank you.

I meant opened rather than read, at least it would give us an indication.

eybic

Original Poster:

9,212 posts

175 months

Thursday 26th May 2016
quotequote all
I was thinking along the lines of Mail Chimp rather than something our end as our IT infrastructure isn't the most modern.

eybic

Original Poster:

9,212 posts

175 months

Thursday 26th May 2016
quotequote all
marshalla said:
If you want something cheap (as in free), try http://weadme.com/ ?
Thank you.

I love the censoring biggrin

eybic

Original Poster:

9,212 posts

175 months

Friday 27th May 2016
quotequote all
Thanks for the recommendations chaps. I think I'll explore mail chimp a bit more but it looks like it'll do what we want.