Discussion
A little help from any of you who specialise in SEO. When we formed my company five years ago our then SEO provider fairly quickly got us good rankings on Google (always top 3 for any searches for our services, leather restoration, in our areas)
Relations soured, and these rankings dropped. We moved to someone else, and they haven't improved. Searching typical search terms suggests things aren't great. Also we used to receive daily 'enquiry from website' emails, this is now rarer and rarer. I have given him 3 months notice to improve, which is up Sept 1st, nothing has improved.
Now I know nothing about SEO, this is why I outsource it. Anyone selling such services will say their good, but many evidently aren't.
I need a company who can really turn things around, how, I care not. To a degree, how much it costs I care not - if someone needs £300 a month to return me £4000 a month of business then great!
I did find, through another forum recommendation a company that seemed very impressive, and contacted them to discuss.
This was their reply:
To be completely honest with you, I'm very reluctant to take this on. It's not that I don't see what we can do, but I'm concerned that it might take a long time to see results.
For instance there are only 12 domains linking to you right now.
Also your incoming links have dropped dramatically:
We only take on clients where we feel there's a high chance of success, but as it stands, I can't see you getting good results within a reasonable time frame.
None of this means a great deal to me, but I was a little surprised. Surely anyone great at their job does what is needed to get a result? As I say though, the language he uses or what is required is not what I understand.
So, what I'm asking is can anyone give any pointers as to what I need look for to ensure we get an SEO provider that gives results. OR (and I hope this doesn't break advertising rules.....) does anyone work for an SEO provider (doesn't need to be local) who is confident that they can get me results?
Things must improve, this is costing the company business.
PS, my company particulars are in my profile.
Thanks in advance.
Relations soured, and these rankings dropped. We moved to someone else, and they haven't improved. Searching typical search terms suggests things aren't great. Also we used to receive daily 'enquiry from website' emails, this is now rarer and rarer. I have given him 3 months notice to improve, which is up Sept 1st, nothing has improved.
Now I know nothing about SEO, this is why I outsource it. Anyone selling such services will say their good, but many evidently aren't.
I need a company who can really turn things around, how, I care not. To a degree, how much it costs I care not - if someone needs £300 a month to return me £4000 a month of business then great!
I did find, through another forum recommendation a company that seemed very impressive, and contacted them to discuss.
This was their reply:
To be completely honest with you, I'm very reluctant to take this on. It's not that I don't see what we can do, but I'm concerned that it might take a long time to see results.
For instance there are only 12 domains linking to you right now.
Also your incoming links have dropped dramatically:
We only take on clients where we feel there's a high chance of success, but as it stands, I can't see you getting good results within a reasonable time frame.
None of this means a great deal to me, but I was a little surprised. Surely anyone great at their job does what is needed to get a result? As I say though, the language he uses or what is required is not what I understand.
So, what I'm asking is can anyone give any pointers as to what I need look for to ensure we get an SEO provider that gives results. OR (and I hope this doesn't break advertising rules.....) does anyone work for an SEO provider (doesn't need to be local) who is confident that they can get me results?
Things must improve, this is costing the company business.
PS, my company particulars are in my profile.
Thanks in advance.
janesmith1950 said:
Do you have the budget for some PPC campaigns to bolster things whilst you work on SEO?
The budget, whilst not open ended, is fairly flexible. My logic is that if the CORRECT work provides a number of times return on the investment then why would we not want to do it. We are a one person business, so I when I say the budget P/M is not open ended I am talking one of hundreds, not thousands, with hopefully this being a start up cost, which then reduces.
I'm not 100% sure PPC is the way I want to go, as our business is niche. Someone searching for us (or an anyone to do our type of work) knows what they need doing quite specifically. I'm no expert on PPC though, so I'm happy to be educated.
battered said:
A friend of mine is a very good marketing bod, she's self employed with a number of SMEs that she works with. SEO is part of it, I can pass on her details if you wish. It looks to me like SEO is only part of what you can optimise.
Yes, please get her to contact me. If you need any contact details please let me know. Many thanks for all your replies. TBH I thought the thread had died off, and only noticed it again this morning!
The consensus seems to be that as well as SEO the site generally needs a spring clean at best, and a shake up at worst. The thing is, knowing nothing about such stuff, is (as others add) who do you trust? Most if not all shall promise the world, AND take your money before it becomes apparent that they're doing a rubbish job. This is unlike most trades; if I had a plumber or a spark in, and they cocked up the job they wouldn't get paid, as I wouldn't if I didn't do a good job. This is a pretty damn big reason to get it right!
Has anyone any further words of wisdom around what I need to look for (credentials, experience etc) in such a provider?
Feeling a bit lost in the whole process......
The consensus seems to be that as well as SEO the site generally needs a spring clean at best, and a shake up at worst. The thing is, knowing nothing about such stuff, is (as others add) who do you trust? Most if not all shall promise the world, AND take your money before it becomes apparent that they're doing a rubbish job. This is unlike most trades; if I had a plumber or a spark in, and they cocked up the job they wouldn't get paid, as I wouldn't if I didn't do a good job. This is a pretty damn big reason to get it right!
Has anyone any further words of wisdom around what I need to look for (credentials, experience etc) in such a provider?
Feeling a bit lost in the whole process......
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