Talk to me about Facebook ads.

[Dejay1788]

I've been running facebook ads for the last six months or so with varying degrees of success, most have been reasonable but nothing spectacular. However about a month or so ago I managed to create an ad that just nailed it. We managed to really increase traffic, had great conversions and then whilst on Holiday the ad budget ran out.

So I add budget while away but manage to balls it up and changed the target audience from what I had it set to, to people who like my page. Ok no bother I'll run a new ad.

I'm looking to run a new ad but the audience set isn't saved. Is there anyway I find this information out?

[Dejay1788]

WaferThinHam said:

Do you mean an Ad or a boosted post?

If it's a boosted post it can only be set to people that like your page, or people that like your page and their friends.

It was boosted, and that's incorrect. You can target custom audiences. I figured how to find the audience again and the ad is working well.

[Dejay1788]

Fab32 said:

Respectfully that's quite a bold claim, any proof?

We have just launched our own site and have dipped a toe in the water in regards to Facebook marketing and it's not exactly successful, yet.

It took us a while to get the targeting spot on. Once we did the upturn in sales on the particular item we're promoting is fantastic. We've gone from 5-10 units (of this item) a month to upwards of 100 per week since we launched the ad.

[Dejay1788]

skilly1 said:

Just got back from the conference, I can highly recommend it if you have the chance.

No selling of anything, very high quality set-up and Facebook guys on hand to answer any questions.

Damn, I forget to check the thread, otherwise I would have gone to this.