Minimum worth while SEO budget
Discussion
How do all, it's been a long time since I've been on these here forums! A change of job essentially banished me in work hours, and another change has allowed me back in!
Anyways...
I'm still trying to get my website to take off, and trying to push my way up the Google ladder despite having to budget to do so. I'm doing al the on-site I can see from internet advice, writing all my own content for shop products, submitting up to date sitemaps, etc. I'm also trying to get backlinks through the blog and forum networks, and doing pretty well on twitter too
But still not getting the business. For some terms we get a page 1 but for others we are nowhere to be seen, and at the end of the day im doing what I can but I'm not a pro by any means.
What kind of monthly cost would I have to invest into a SEO campaign to see any real results? I appreciate that the more I spend the more I should expect, but I don't have the budget of the big players to go fully go keyword hunting or down the PPC route.
Anyways...
I'm still trying to get my website to take off, and trying to push my way up the Google ladder despite having to budget to do so. I'm doing al the on-site I can see from internet advice, writing all my own content for shop products, submitting up to date sitemaps, etc. I'm also trying to get backlinks through the blog and forum networks, and doing pretty well on twitter too
But still not getting the business. For some terms we get a page 1 but for others we are nowhere to be seen, and at the end of the day im doing what I can but I'm not a pro by any means.
What kind of monthly cost would I have to invest into a SEO campaign to see any real results? I appreciate that the more I spend the more I should expect, but I don't have the budget of the big players to go fully go keyword hunting or down the PPC route.
Thanks for everyones input so far, its all really appreciated!
http://www.biketuna.co.uk
1. How technically sound your site is.
The site has been recently rebuilt (in the last 3-4 months) and we are still uploading products, but the new shopping cart system is much faster than the old one and completely mobile friendly. I'm confident its stable and current. (latest opencart build)
2. Quality of the content on the site as it is today.
All product descriptions are all written rather than cut and paste from the suppliers, and include fitting tips and staff reviews where we have them.
3. How authorative your site is today.
Nowhere as far as I see. just too small in comparison to bigger players like demon tweeks and sportsbikeshop
4. How big the site is in terms of number of pages and product ranges etc.
about 300 products at the mo, growning weekly but its not a fast process
5. What your expectations are.
Something! Anything! sportsbikeshop turn over a 7 figure number annually and my orders in the last 3 months are in single figures.
6. Where you currently rank and your current performance.
Page 1 for some terms, nowhere for others.
There has to be something I'm missing, all SEO guides out there just say whats being said above, have a solid site with good content and they will come to you, but it's not happening and I cant see why.
I've been avoiding the ebay trading route as I feel ebay buyers sort by price and choose the top regardless of supplier, but if linkbacks from the listings can be had and copying customers data into my database builds my database then maybe its worth the time.
http://www.biketuna.co.uk
1. How technically sound your site is.
The site has been recently rebuilt (in the last 3-4 months) and we are still uploading products, but the new shopping cart system is much faster than the old one and completely mobile friendly. I'm confident its stable and current. (latest opencart build)
2. Quality of the content on the site as it is today.
All product descriptions are all written rather than cut and paste from the suppliers, and include fitting tips and staff reviews where we have them.
3. How authorative your site is today.
Nowhere as far as I see. just too small in comparison to bigger players like demon tweeks and sportsbikeshop
4. How big the site is in terms of number of pages and product ranges etc.
about 300 products at the mo, growning weekly but its not a fast process
5. What your expectations are.
Something! Anything! sportsbikeshop turn over a 7 figure number annually and my orders in the last 3 months are in single figures.
6. Where you currently rank and your current performance.
Page 1 for some terms, nowhere for others.
There has to be something I'm missing, all SEO guides out there just say whats being said above, have a solid site with good content and they will come to you, but it's not happening and I cant see why.
I've been avoiding the ebay trading route as I feel ebay buyers sort by price and choose the top regardless of supplier, but if linkbacks from the listings can be had and copying customers data into my database builds my database then maybe its worth the time.
At the moment, only social media. Budget restricts paid marketing thanks to lack of orders.
A planned campaign is set for the start of the biking season next year, when there is more products on the site and my project bike is finished which will be a paid for campaign, but only social atm.
It's a shame I can't get a listing on the PH members directory (hint...
)
A planned campaign is set for the start of the biking season next year, when there is more products on the site and my project bike is finished which will be a paid for campaign, but only social atm.
It's a shame I can't get a listing on the PH members directory (hint...
)Edited by BikeTuna on Thursday 20th October 09:08
dmsims said:
Never mind the SEO you need rid of the default tortuous Opencart checkout
Try this one: https://www.opencart.com/index.php?route=extension...
Looks good, I'll have that on by the end of next week, cheers!Try this one: https://www.opencart.com/index.php?route=extension...
Theres some good stuff there, I'll start working through it all, cheers!
It's a 1 year unopened return policy as market leaders sportsbikeshop offer the same, as is our pricing and free postage, and we are using Paypal as our payment gateway, and people can pay using their card without a Paypal account - does that not come across?
We have no https on the cart as we do not take any details other than postal information and Paypal handle the secure details. Should we change to https? do we need to?
It's a 1 year unopened return policy as market leaders sportsbikeshop offer the same, as is our pricing and free postage, and we are using Paypal as our payment gateway, and people can pay using their card without a Paypal account - does that not come across?
We have no https on the cart as we do not take any details other than postal information and Paypal handle the secure details. Should we change to https? do we need to?
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