Contra deals??

[alfa daley]

Hi chaps, do any of you do contra deals in your current job? I have been asked to present some ideas for potential contra deals for an event.

Most of the ideas I have revolve around offering contra advertising e.g. Your company insert in the show goody bag in return for letting us, the show organisers, place a banner ad on your relevant website/leaflets for the show in your retail outlet.

Am I massively missing a trick? A lot of contra deals it seems hard to work out win-win situations, someone always appears to be worse off out of the deal. Any tips?

Let say for example that the show was related to weddings, what kind of deals would you do?