Tuesday 16th August 2011

'Swizz Beatz' Joins Lotus. Yes, Really.

Lotus FFS, ROFL, WTF, etc... (#377)

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Smack yo' designz up?

Jesus H Christ on a popsicle stick, you couldn't make this stuff up. This is a link to a new Lotus video recording the first day 'at work' of new 'Group Lotus Vice President of Creative Design and Global Marketing'.

New what? Yep, you read that right. The new Group Lotus Vice President of Creative Design and Global Marketing is, er, 'Swizz Beatz'.

We know what you're thinking. What the hell are Swizz Beatz? We didn't know either, so skipped off to Wikipedia for a bit of research, and were delighted to find the following under Mr(?) Beatz's 'Other Ventures':

"In August 2011 Swizz Beats became Vice President of Creative Design and Global Marketing for Group Lotus in what is genuinely considered an idiotic and rediculous (sic) attempt at the company becoming "street"." (N.B. Unsurprisingly, this paragraph has since been removed.)

The Lotus press release image

That's not the official line, we suspect. Actually, we know it isn't, because we've got an official Lotus press release which says this:

"Group Lotus has a new creative man on board BUT can you guess who this particular international man of mystery is?

1. Like Group Lotus, he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he's multi award winning: This year he shared a Grammy Award with Jay-Z 3. Like Group Lotus, he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys."

As to what input the new VP of 'Creative Design' (Is there another sort? Ed) intends to have on the Lotus product range, we are simply too appalled to ask. But for the record, we'd just like to say to the good people of Hethel - PH feels your pain.

[skilly1]

Just checked the date.

[Steff]

May I be the first to say - WTF?!!

[Stuart]

Oh good lord.

[Old Gregg]

Erm...

[DJRC]

Shoot me. Shoot me now.


Is Bahar actually Smolenski in a wig?

[Codswallop]

Meh. Seemed to work well enough for Range Rover when they got Victoria Beckham in the same role. Who knows, Lotus may become the new Bentley by featuring in every new rap video from now on.

I'm sure Colin Chapman would have approved

[louismchuge]

Checks calendar, not April

What

The

fk?!

[Jenny Tills]

Oy mate, u az spelt ridiculous rong, innit!

Or is it a 'street' spelling and I deserve a whooshing parrot?

[bullies180]

[hornetrider]

Whut?

[R66STU]

Reminds me of that film 'Ali G in Da House' when they make him an MP. it all goes a bit.. err wrong..

[Mattt]

Performance through lightweight sound systems.

[L100NYY]

Izzit.

[invisible hand]

This must be a (really bad) joke. This is the way to bring credibility to British motor engineering?

[Old Gregg]

I've never heard of Mr Beatz, so I just Youtube'd him.

He's responsible for this horrendous noise, apprently. Check him out at 0:49s, "Chillin', chi-cillin' chillin', chi-chillin' chillin'" on his shiney new Lotus.

http://www.youtube.com/watch?v=1agxDKo0NO8


As someone else so accurately put it earlier... WTF!?

[MX7]

Lotus are trying a little too hard.

[SammyW]

Why, just why?

[DanielJames]

Does the video on lotus' page run at about 0.5 fps for anyone else? The audio is rough too

anyone got a mirror?

[Mattt]

L100NYY said:

Izzit.

I hope to see a change in the Castle Lotus marketing now - inviting people to come and check out the new 'whips' on offer, and perhaps try your hand at some drive-by shootings in an Evora at the next open day?

[RacingPete]

I'm going to pop outside and ghost ride the evora in the car park in respect to this move!