PH Blog: why Lotus-Mansory makes sense
Mansory partnership perhaps not the final nail in the coffin of all we hold dear at Lotus
This may be the rashest thing I've ever said but, humbly, I beg to differ.
The look on Garlick's face when I expressed this thought yesterday was a picture. I don't know if it was horror, disappointment, anger or shock. Maybe all of them. Frankly I feel a mixture of all of the above at myself!
The case for the prosecution is pretty compelling though. Mansory is, after all, the embodiment of all things ugly in the world of automotive bling. Fine, there are people who want bronze carbon weave in their Veyrons or a gold grille on their bright purple Roller. But, I think it's safe to say, they're not the kind of people many of us want to be associated with.
They're especially not the kind of people a purist brand like Lotus should be associated with, or so the assumption goes. Especially after what Mansory did to the McLaren MP4-12C at Geneva, our man Harris getting some very filthy looks from folk on the stand after loudly expressing exactly what he thought about it on the press day.
I went through exactly this thought process a year ago when I heard about the Mansory Evora concept. And then I saw it and I thought "blimey, you know, that doesn't actually look half bad." And it doesn't. Restraint isn't a word you usually associate with Mansory, but the addition of a few carbon bits really gave the Evora some welcome extra presence, while not detracting from the bits we do like.
Let's face it, there are few complaints about the way Lotuses drive. But while we praise the chassis engineering, Jim Clark heritage and steering feel until blue in the face still we still seem quick to dish out the 'smells of glue, stitching on the dash is a bit wonky, will probably break down, built by turnip farmers' stereotypes too.
Mansory hasn't been called in to change the way the Evora drives. Its expertise is in craftsmanship and quality, even if the way that's expressed isn't exactly to PH tastes. And it's an interesting role reversal that Lotus, whose reputation for chassis work has been called upon by many manufacturers over the years, has turned things on their head by looking for a bit of outside help to bring a bit of polish to the product. After all, it's not like Evoras have exactly been flying out of the showrooms as it is.
Swizz Beatz association for a moment and just look at the car. Yes, in the context of what's been going on at Lotus this tie-up sounds like an utter rejection of brand values we all hold dear. And there remains much of concern.
But you know what? This isn't the most worrying thing that's happened at Hethel in the past few years.