Thursday 13th September 2012

Jaguar unveils cool car wall

no really, it's a car on a wall...

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Jaguar is driving itself up the wall at Castle Bromwich, following the unveiling of a distinctive new ‘signature wall’.

The new installation is quite simply described: it’s an XKR-S mounted vertically on the side of the factory wall, sitting above branding which states: ‘The home of Jaguar manufacturing’.

With two powerslide tyre tracks flowing from the rear wheels, all that’s missing is a model of Mike Cross behind the wheel, plus a dab of oppo applied.

It’s all decked out in the latest Jaguar branding, colours and font, coming as part of a site-wide upgrade for Jaguar’s sole UK production facility. Pretty soon, all traces of the dated cream-tinted Ford-era branding will disappear.

"This is a new signature wall feature for Castle Bromwich,” said Jaguar in a statement, “and is part of the programme of activities to update the look and feel of Castle Bromwich to reflect the updated Jaguar brand.”

The car wall is the most eye-catching aspect of it all and, added Jaguar, “it's a work in progress but will become a permanent wall feature of the factory, showcasing one of our latest models. We may replace models and cars on the wall as we bring in new products." 

The new car wall comes as Jaguar recruits 1100 new workers for the booming Castle Bromwich site which, just a few years ago, risked closure as part of a Jaguar Land Rover decision to axe a UK production site. Since reversing this decision, JLR has hired more than 8000 extra staff.

How long before we see an F-Type adorning the side of Castle Bromwich, though?

[blacksunmanta]

A la bmw mini then?

[DanDC5]

I'd like a small version of this as a model.

[Pistonwot]

Put up a LeMans or F1 classic/modern day hero and this would be even more interesting.

[pb63]

makes a refreshing change to traditional jag branding...hopefully a hint of more exciting models to come as well....

[LotusOmega375D]

You've got to hand it to them though, it's got terrific roadholding.

[ParanoidAndroid]

Feel it would be better for them to give the car to me to drive about rather than hang as a static display for their employees to see?

[drchris]

LotusOmega375D said:

You've got to hand it to them though, it's got terrific roadholding.

[mrclav]

LotusOmega375D said:

You've got to hand it to them though, it's got terrific roadholding.

Only it's not holding the road...

[PhilJames]

XKRS Looks better from above the car, maybe an F-Type should be chasing it in a few years.

[jamespink]

Shaking off the old Jag branding (and perceptions) can only be a good thing. The job they have done is great too!

[FourWheelDrift]

Little miffed they chose the French racing blue option.

[DanDC5]

FourWheelDrift said:

Little miffed they chose the French racing blue option.

More than likely because it stands out most maybe?

[jameslavender98]

FourWheelDrift said:

Little miffed they chose the French racing blue option.

Because it is the best colour?

[Thejimreaper]

Love this, keep up the good work Jaguar.

[over_the_hill]

I pass this on the way to work in the morning. It does look good.

[Oxygen2k10]

Passed this at lunch. Looks pretty cool.

[Gorbyrev]

Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!

[black412i]

A nice effort, but I prefer my wall ornaments Italian and 12-cylindered

http://www.latimes.com/news/local/la-0512lamborghi...

Edited by black412i on Wednesday 12th September 18:24

[foxhounduk]

Nice!
I'm assuming it's just a shell and not a real 2 tonne thing?

[dbdb]

Gorbyrev said:

Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!