RE: Car company for sale... on eBay!

RE: Car company for sale... on eBay!

Friday 30th November 2012

Car company for sale... on eBay!

Not your average auction temptation. Rejuvenated British automotive icon up for £125,000



An afternoon scouring eBay can throw up all sorts of automotive oddities, but a whole car company?

That's what we found yesterday: that's right; the trademarks, designs and components of a registered automotive firm were, until last night, up for purchase on eBay. The same ad on another site is still live here.

How Jaguar started: the Swallow sidecar
How Jaguar started: the Swallow sidecar
It's not just any car company either; it's a rejunvated Swallow Coachbuilding Company, originally created as the Swallow Sidecar Company by Jaguar founder William Lyons.

We spoke to director Peter Schomer, who told us his plan was to build a three-wheeler in the vein of the latest Morgan but using a Harley V-twin engine and styled with a nod to the original aerodynamic looking sidecars.

Seven years later and it hasn't worked out. Now he's asking £125,000 for the blueprints, components to build a car and all the trademarks. He'll consider a swap for a "vintage sports or racecar".

He claims to be in talks with Harley about selling the car in its motorbike showrooms, but the eBay sale hasn't been a success. Too many timewasters and tyre-kickers, he said.

Less kit car, more kit company
Less kit car, more kit company
Schomer, a Canadian, is an interesting character. He's also got the rights to famous F1 engine builder Coventry Climax, using the name on a fancy-looking range of watches.

Swallow itself is an illustrious name. Swallow Coachbuilding Company Ltd was formed in 1935 to continue building sidecars, Lyons' original business venture, while S.S. Cars (to become Jaguar after WWII) fronted his four-wheeled offerings.

Who knows? What with Morgan kick starting the trend for retro three-wheelers, maybe now's the time to offer up some competition?

 

 

Author
Discussion

Hellbound

Original Poster:

2,500 posts

176 months

Friday 30th November 2012
quotequote all
Just waiting for all the Swallow fans to come rushing onto this thread.

Anyway, £125k for drawings, blueprints and the brand of a coach building company which in reality very few people have even heard of.


simoid

19,772 posts

158 months

Friday 30th November 2012
quotequote all
I read this as "Company car for sale..."

Not sure why I clicked on it.

Triumph Man

8,690 posts

168 months

Friday 30th November 2012
quotequote all
If I had £125,000... Although I would be tempted to put a Guzzi engine in the cars.

oilit

2,626 posts

178 months

Friday 30th November 2012
quotequote all
sounds like a drain for pouring money into - and their direct competitor would be .....Morgan - hmm thats a tough decision who to buy from.......!

doesnt even appear to have secured the domain name for his company from what i can see - or at least have a website presence ???





Edited by oilit on Friday 30th November 09:11


Edited by oilit on Friday 30th November 09:12

Monty Zoomer

1,459 posts

157 months

Friday 30th November 2012
quotequote all
He should merge his two companies and call the result "Climax and Swallow" laugh

nsa

1,683 posts

228 months

Friday 30th November 2012
quotequote all
Maybe they read your story about the death of TVR.

mikefacel

610 posts

188 months

Friday 30th November 2012
quotequote all
"He claims to be in talks with Harley about selling the car in its motorbike showrooms, but the eBay sale hasn't been a success. Too many timewasters and tyre-kickers, he said"

These words are always used by sellers who are asking more than the market will pay - blame idiot buyers rather than themselves for asking too much. Good luck to him though - it was obviously a dream of his to make this happen.

Bash Brannigan

211 posts

187 months

Friday 30th November 2012
quotequote all
The due diligence when looking at this would be pretty interesting, God only knows what they've valued the name at. There are plenty of defunct car company names that I would love to own though....

Hugo a Gogo

23,378 posts

233 months

Friday 30th November 2012
quotequote all
article said:
He's also got the rights to famous Forklift truck engine builder Coventry Climax, using the name on a fancy-looking range of watches.
the rights to the name and logo

Fetchez la vache

5,572 posts

214 months

Friday 30th November 2012
quotequote all
Haymarket should buy it, and with the help from all here on PH it's bound to be a success...

... if half of what's spouted in the forums is true, anyway wink

sjc

13,964 posts

270 months

Friday 30th November 2012
quotequote all
Monty Zoomer said:
He should merge his two companies and call the result "Climax and Swallow" laugh
This is genius.

Skater12

507 posts

158 months

Friday 30th November 2012
quotequote all
Monty Zoomer said:
He should merge his two companies and call the result "Climax and Swallow" laugh
How this wasn't included in the article is anyone's guess!
Brilliant.

Itsallicanafford

2,770 posts

159 months

Friday 30th November 2012
quotequote all
...this looks about £124,999.00 overpriced to me.

Changedmyname

12,545 posts

181 months

Friday 30th November 2012
quotequote all
Fetchez la vache said:
Haymarket should buy it, and with the help from all here on PH it's bound to be a success...

... if half of what's spouted in the forums is true, anyway wink
Yeah I'll go with that, why not?

Skater12

507 posts

158 months

Friday 30th November 2012
quotequote all
£125k ! For the designs and the rights to an evocative name that eventually became Jaguar, seems like a good deal to me. Not that i have a spare £125k knocking around my palatial estate of course.

I reckon a company like Ariel should jump on this!
They have the money, the facilities and the technical ability to make this a reality, while also taking some business from Morgan in the meantime.
Can you imagine a modern chassis built by Ariel, running a modern Harley TwinCam V-twin, and all wrapped in a 30's style sidecar body. I reckon it'd be a hit!
Dumb Yanks would snap them up faster than the last packs of Twinkies in Wallmart.

ImpossiblyDaft

399 posts

181 months

Friday 30th November 2012
quotequote all
No they wouldn't - it wouldn't pass anywhere near all the regs you'd need to be able to import it.

It's a crazy amount for a relatively unknown brand (interesting though the history might be) and the rights to some kit-car on the face of it.

Itsallicanafford

2,770 posts

159 months

Friday 30th November 2012
quotequote all
....check out the sellers other items, he also has some magic beans for sale, cash or possible PX with a cow.

FNG

4,174 posts

224 months

Friday 30th November 2012
quotequote all
It's a completely mental amount of money considering there's no product.

If you get the components for a car and all the designs, where are they?

All I can see is styling sketches. Which are unlikely to have been drawn by the person who designed it.

Which in turn makes it highly likely that the pictures aren't representative of a feasible design.

They might have a chance of that sort of money if they built a prototype and got some interest going - although TBH even then, without orders / deposits and a demonstrable business it'd be a push to get 50k.

But if the buyer needed to invest in tooling and jigs they're looking at the same again to build car number 2 that they can sell to a punter.

Anyone mental enough to put themselves up against Morgan at the top of the 3-wheeler market (and Lomax at the bottom end) would do well to save themselves 125k, build something similar to these styling images, and think up another name from the 30s. There's plenty to choose from.

V8 FOU

2,974 posts

147 months

Friday 30th November 2012
quotequote all
Bleedin' Obvious Question.

If this is so good - why sell it now?

Soon to appear on Dragons Den?

Aahm oot.....

911p

2,334 posts

180 months

Friday 30th November 2012
quotequote all
mikefacel said:
Too many timewasters and tyre-kickers, he said"

These words are always used by sellers who are asking more than the market...
I don't think they meant it literally hehe