RE: Best of British: One Coin, Two Sides

RE: Best of British: One Coin, Two Sides

Thursday 27th December 2012

Best of British: One Coin, Two Sides

We take a look behind the scenes at two car manufacturers which are quintessentially British, in two very different ways



When Caterham invited us to come and have a poke around behind the scenes at its Dartford factory, we'd just returned from a trip to the Bentley factory at Crewe, and taken the V8 Continental GT away to test. Driving the big Bentley over to Caterham's factory in Dartford seemed too good an opportunity to miss - two very different, but very British brands, brought together. What better way to end probably the most patriotic year in living memory?

Bentley line is high-tech these days
Bentley line is high-tech these days
Visiting Caterham so soon after Bentley really does bring the two companies' differences into sharp relief. Bentley is still proud that much of its production is done by hand, and to its credit, it is. Sure, you'll find a production line, and some of the less complex work has been turned over to robots, but traditional craftsmanship has been retained wherever Bentley felt it was needed - in the stitching of the upholstery, or the installation of most of the interior. Even the leather's caressed by hand to check for imperfections before being carved up around them. It's clear, then, that the evil hand of VW, as some would have it, hasn't affected these age-old (and not at all teutonically efficient) production methods.

Keep it simple, stupid
Down at Caterham, though, there really is a complete lack of mechanisation. Waist-high trolleys are used to wheel around incomplete chassis, which are moved from station to station, along a line which runs the length of one wall. As they progress, the interior is first bolted in, then the electrics wired up. Engines arrive from Ford on a crate, and if necessary, are taken apart and modified in-house by Caterham's technicians, before being fitted into the chassis. Then, if the car's to be completed in-house, the suspension and wheels are bolted on as the car progresses along the opposite wall. Otherwise, the car's packed off in kit form to its new owner. It is, quite literally, the 'group of men in a big shed' operation we'd secretly hoped it would be. If that sounds derogatory it isn't meant to be. There's an innate sense of efficiency and lack of frippery here. Nothing's superfluous and everything's stashed precisely where it's needed.

Less automated, but just as effective
Less automated, but just as effective
There isn't just one big shed, though. There are several, and in one of them lies the most interesting part of the Caterham production line. This is where the SP/300.R is put together. It's a decidedly slower pace of life in here, with each chassis being worked on slowly and methodically by hand. The construction methods involved here are notably different; the chassis actually stops at the cockpit rear bulkhead, and from there back it's built up like a single-seat racer, with the engine bolted up to the chassis, the gearbox bolted to the engine, and then the rear suspension and drivetrain located purely by their connections to the gearbox. It's a true racer at heart, this, and can't be used on the road.

Shared roots
Despite the differences between these two companies, there is one striking similarity, and it's how remarkably reflective these two companies' production methods are of the cars they produce.

Bentley has become a sizeable operation
Bentley has become a sizeable operation
The Bentley has loads of everything: weight, power, equipment, luxury, space - you name it, there's lots of it. It's modern under the skin, with huge reserves of power, a heavyweight wrapped in a shell that's redolent of times past. In the same way, the Bentley factory has obviously had plenty of money spent on it; there's a sizeable workforce working in vast spaces with cutting-edge machines. Yet there's still the art deco facade out front, and where nothing else will do, the hand-finished craftsmanship has been retained. It might be more cost-effective to do it another way, but it wouldn't yield the result Bentley was looking for.

The Caterham factory, by contrast, feels like it hasn't changed all that much in the last 40 years. Oh sure, it's moved from Caterham itself out to Dartford, and the tools and processes have been updated with time, but the basic fabric of the way they do things - just like their cars - is much the same as it ever has been. It's uncomplicated, efficient, and basic - but it ain't broke, so why fix it?

Caterham: smaller scale, but just as dedicated
Caterham: smaller scale, but just as dedicated
National pride
Fortunately, both companies' ways of doing things seem to be working. Bentley saw a 37 per cent increase in sales in 2011, helping the company to slash its losses from £292m in 2010 to just £21.4m. Meanwhile, despite a dip in operating profit largely attributed to the downturn, Caterham continues to keep its head above water, with new models like the Supersport R helping to boost the rest of the range.

Which can only be a good thing, really. Because although they're at two ends of the scale, these two brands still remain quintessentially British. Don't be fooled by Bentley's German ownership; cut through to the core and you'll still find Britishness at the heart of what the company does. It's at the heart of Caterham's operation, too - though this is a different kind of Britishness, the kind that manages to be efficient without being clinical, to be modern without forgetting its roots. To produce motorsport-inspired sportscars in a way that few others could. That might sound like blind patriotism, but it isn't. It's just genuine pride in the fact that these two British icons are still alive and well.

Photos: Prime Exposures / Bentley

Author
Discussion

gforceg

Original Poster:

3,524 posts

179 months

Thursday 27th December 2012
quotequote all
Along with many others, it seems, I voted for Caterham in the "keeping it real" category. I have idolised these cars since I was a kid. I even included one in a rather odd painting I did for O-level art!

I once dropped into the showroom (garage) in Caterham in the late '90s with half a mind to buy one but common sense prevailed. Too many complications in life at the time.

I seriously intend to own one one day. Something I can't realistically say about Bentley.

Trevor M

57 posts

145 months

Thursday 27th December 2012
quotequote all
The Caterham is as English as fish and chips.

The Bentley is as English as the House of Saxe-Coburg and Gotha ... er, I mean the House of Windsor.

iva cosworth

44,044 posts

163 months

Thursday 27th December 2012
quotequote all
Good article with 2 sides of British car making at its bestsmile

Andyk44

29 posts

136 months

Thursday 27th December 2012
quotequote all
If there's anyone at caterham or Bentley who would like to jump ship and head over to lotus please could they do so, as far as Britishness goes I wish there was an investor with there heart in the lotus brand who could give it some success back before the big boys drain it dry and it disappears for ever.

Baryonyx

17,996 posts

159 months

Thursday 27th December 2012
quotequote all
iva cosworth said:
Good article with 2 sides of British car making at its bestsmile
Indeed. I just find Caterfield type cars so excellent for British B roads. They suit our tarmac well!

Liokault

2,837 posts

214 months

Thursday 27th December 2012
quotequote all
I worked for Bently for about six months around two years ago. I can confirm it fully operated on the traditional British model, nothing got done, nothing was anyone's job and you could always find a group of guys hiding in the corner passing a fag around.

Having just come from BMW Cowley and Mclaren, it was shocking and probably unsustainable (are the making a profit yet?)

Motorrad

6,811 posts

187 months

Thursday 27th December 2012
quotequote all
Really?

Given the means to purchase the (Bentley) automobile in question I wouldn't give a flying fk about the taxation liability.

So fk this engine. This should be about excess and more of it.

A backwards step in the name of wkerdom. I mean 'the environmental'

fk THAT.

cathalm

606 posts

244 months

Friday 28th December 2012
quotequote all
Trevor M said:
The Caterham is as English as fish and chips.

The Bentley is as English as the House of Saxe-Coburg and Gotha ... er, I mean the House of Windsor.
I don't understand this. Both are built in Britain, by hand by British people. What's the issue? Bentley being foreign owned? Well Caterham is foreign owned ( the sainted Tony Fernandes) so I don't see a difference.

On the success of these companies and the Lotus comment. So Bentley lost 200 mill a couple of years ago, most of which was likely investment in new models and tech. So incredibly similar to lotus in that respect then, but nobody was happy with that we're they...

On the Caterham comparison, there is none except in Tony Fernandes head. An aerial shot of the Lotus facility would make it clear that Lotus is much more like Bentley. Twice as many engineers as Ferrari, 5 times as many as Aston. What that company lacks is an owner with the resources of VW. That's it.

I wish both Bentley and Caterham the best for the future, both are great companies. My prediction is this though, if any of the three companies mentioned is at risk long term, it's Caterham. If the Alpine tie up isn't a huge success then I fear for them, TF is a smoke and mirrors man but mark my words, he doesn't have the money for all the pies he is fingering right now and borrowing is his favourite pass time. Hope not though, once I have a decent garage I'd love to build a proper seven.

ES335

154 posts

166 months

Friday 28th December 2012
quotequote all
Personally, I would prefer a Caterham built with modern production methods and a commensurate reduction in price, leading to more volume, leading to greater economies of scale, leading to more competitive pricing etc.

raptor600

1,356 posts

146 months

Saturday 29th December 2012
quotequote all
ES335 said:
Personally, I would prefer a Caterham built with modern production methods and a commensurate reduction in price, leading to more volume, leading to greater economies of scale, leading to more competitive pricing etc.
You need demand first for that to be an option though.

Even if they were £5k cheaper...the demand would hardly flinch.

ES335

154 posts

166 months

Saturday 29th December 2012
quotequote all
That's a fair point, especially from a British perspective. But take the position her in Ireland as an example, where a Caterham will attract in excess of 30 percent vehicle registration tax, as well as costing twenty percent more than the sterling price on account of the Euro's value (or lack thereof). In that case, a 5k stg reduction would make a big difference. But to be fair, it might mean two or three more people buying one. My basic point though perhaps not well expressed in my original post is that I see no particular advantage in complex mechanical products being handmade when generally automation makes them more consistent, reliable and cheaper.

thinfourth2

32,414 posts

204 months

Saturday 29th December 2012
quotequote all
ES335 said:
Personally, I would prefer a Caterham built with modern production methods and a commensurate reduction in price, leading to more volume, leading to greater economies of scale, leading to more competitive pricing etc.
The investment needed to tool up to more modern production methods would probably increase the price a huge amount.

The chassis is currently half made by robots already

v8will

3,301 posts

196 months

Saturday 29th December 2012
quotequote all
No mention of Morgan...

PaulMoor

3,209 posts

163 months

Friday 4th January 2013
quotequote all
ES335 said:
Personally, I would prefer a Caterham built with modern production methods and a commensurate reduction in price, leading to more volume, leading to greater economies of scale, leading to more competitive pricing etc.
Leading to them hitting the maximum number of cars they can make before they have to start abiding by a whole raft of safty and emissions laws... It's not as simple as "Sell more cheaper!".

JensenA

5,671 posts

230 months

Friday 4th January 2013
quotequote all
cathalm said:
I don't understand this. Both are built in Britain, by hand by British people. What's the issue? Bentley being foreign owned? Well Caterham is foreign owned ( the sainted Tony Fernandes) so I don't see a difference.
The Bentley uses a VW engine, the mechanics are VW, the Body is built in Germany. It's only assembled in the Uk, and yes all the nice leather and interior is done by British craftsmen, but, by your definition the Honda civic is a more British car than the Bentley, it's built entirely in the UK, even the engines are made in the Uk.