People whinging about adverts, get a grip!

[Silent1]

Apparently this advert condones speeding and acceleration and as such has been banned

ASA Adjudication here

Any other country shows cars drifting and generally makes the adverts interesting, here a stationary car is enough to make it illegal because it could possibly be driven quickly.
I could kill someone with my rifle, quick lets ban them, oh, they tried didn't they..

[Blayney]

I actually wondered about that advert when I first saw it. I'm disappointed to be proved correct.

[Pothole]

Do you know the rules governing car ads? Did you read the assessment? If so, it's probably you who should get a grip.

[JREwing]

In any other country cars are shown drifting in advertisements?
That's not true.

[Funk]

It makes me sad that some miserable went to the effort to complain about this, more so that it was upheld.

Pathetic.

[Silent1]

JREwing said:

In any other country cars are shown drifting in advertisements?
That's not true.

Here's one:
http://youtu.be/5kryaTJNMgE

[Silent1]

Pothole said:

Do you know the rules governing car ads? Did you read the assessment? If so, it's probably you who should get a grip.

Yes but the rules shouldn't be that way, it's pathetic, it stinks of health and safety bks.

[Raize]

Damn these people accelerating. You should NOT accelerate on the roads, it's simply not safe. Unless you're already going at a speed it's incredibly dangerous to try to reach that speed so just don't bother - think of the children!

[Pothole]

Silent1 said:

Pothole said:

Do you know the rules governing car ads? Did you read the assessment? If so, it's probably you who should get a grip.

Yes but the rules shouldn't be that way, it's pathetic, it stinks of health and safety bks.

So your gripe is with the ASA, not really people asking them to enforce their rules?

[Silent1]

Pothole said:

Silent1 said:

Pothole said:

Do you know the rules governing car ads? Did you read the assessment? If so, it's probably you who should get a grip.

Yes but the rules shouldn't be that way, it's pathetic, it stinks of health and safety bks.

So your gripe is with the ASA, not really people asking them to enforce their rules?

Both, the rules are rubbish and the people asking them to be enforced are almost certainly the brake type.

[Mastodon2]

Pothole said:

Do you know the rules governing car ads? Did you read the assessment? If so, it's probably you who should get a grip.

I'm sure OP is aware of the rules, I'm sure that like most reasonably minded people, he thinks the rules are ludicrous.

Take for example, alcohol adverts, which are also strictly governed but not, it seems to such a ridiculous extent. Alcohol adverts are allowed to show people enjoying themselves while drinking the product, such as drinking at a party, dancing, socialising with good looking women etc, and that is allowed because it says "Please drink responsibly" on the screen in small text. If the same standards that were used for car adverts were applied to alcohol adverts, you would not be allowed to show any of the "positives" of drinking, only a focus on the product and no peripheral enjoyment the product may bring, because they'd say that social drinking is dangerous, and portraying drinkers as fun, happy people is offensive.

It's stupid enough that you aren't allowed to show a car as being fun to drive, unless done is the most hokey, cheesy and family friendly way possible, like the recent Hyundai i30 advert that keeps polluting my tv screen. GM should have been upfront about the speed and handling angle of their advert and used small print stating "Always obey local road law. Utilise performance on the track" and they'd have a bulletproof defence in the eyes of any reasonable person, but still that would not be enough for the ludicrous governing board who banned this advert.

[MarkwG]

Vauxhall won't care: they'll get more coverage from that than from the original advert...

[the_lone_wolf]

Shame there's no way to complaint about the complainants as easily as it is to complain about an advert you don't like...

But don't fret, I'm sure nobody will buy a VXR model as nobody will be aware that they are faster than a bog standard Diesel rep-mobile...

[poing]

Didn't they ban the Toyota GT86 advert for a similar reason, I believe it was something to do with showing someone having fun in a car?

I'd dearly love to meet the people who complain, find out what they enjoy in life and return the favour by banning their fun.

[jamoor]

These ASA rulings are tyresome.

They ought to filter out the bad ones before publishing.

[Pints]

Number of complaints: 1

[Rich_W]

I woner if it was another car brand complaining? Ford maybe?

If it wasn't I do have to wonder what happenened to the law of majority. Why should 1 complainant get the right over however many people authorised the ad?

[JREwing]

Silent1 said:

Here's one:
http://youtu.be/5kryaTJNMgE

That's one example and it's old. Australia are usually a long way ahead of us on Health and Safety type legislation.

[Silent1]

JREwing said:

Silent1 said:

Here's one:
http://youtu.be/5kryaTJNMgE

That's one example and it's old. Australia are usually a long way ahead of us on Health and Safety type legislation.

Here's another:
http://www.youtube.com/watch?v=6QaUp8XuIHg

Look there's plenty of adverts showing spirited driving, i'm not spending my time proving it!

[JREwing]

Silent1 said:

Here's another:
http://www.youtube.com/watch?v=6QaUp8XuIHg

Look there's plenty of adverts showing spirited driving, i'm not spending my time proving it!

I do agree with you that it's ridiculous, however I think you'll find that most of Europe at least is the same. I wasn't trying to deny what you're saying. I should have been clearer.

I do not at all agree with it (like many other pieces of legislation) but it's not just the UK.