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2014 Discovery

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Discussion

David87

Original Poster:

3,810 posts

119 months

Tuesday 3rd September 2013
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The Discovery 4 facelift has been revealed:
http://newsroom.jaguarlandrover.com/en-in/land-rov...

0llie

2,306 posts

103 months

Tuesday 3rd September 2013
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Not sure about the bonnet badging, and not liking the sound of delete low ratio transfer box option.

Other than that, looking as smart as ever.

unrepentant

17,702 posts

163 months

Tuesday 3rd September 2013
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0llie said:
Not sure about the bonnet badging, and not liking the sound of delete low ratio transfer box option.

Other than that, looking as smart as ever.
Most buyers never use low range. Makes perfect sense to offer a 2 speed transfer case as an option, just as they have on a new Sport. On all the orders that I have written on new V6 Sports where the extra duty package is an option nobody has specced it.


Gazzab

16,843 posts

189 months

Tuesday 3rd September 2013
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Continuing to bejazzle.

bakerstreet

2,972 posts

72 months

Tuesday 3rd September 2013
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I quite like the new front end. they have given it a bit more angle rather than the 90 degree bolt upright look of previous versions.

Not surprised by the optional low range gearbox.
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numtumfutunch

1,513 posts

45 months

Tuesday 3rd September 2013
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hmmm no spin off from the RRS platform in 2014 then?

NomduJour

13,034 posts

166 months

Wednesday 4th September 2013
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unrepentant said:
Most buyers never use low range. Makes perfect sense to offer a 2 speed transfer case as an option, just as they have on a new Sport. On all the orders that I have written on new V6 Sports where the extra duty package is an option nobody has specced it.
Perhaps your buyers would be better off with a 5 Series estate, or a Kia Sorento, or something else which isn't a LAND Rover. As silly as buying a wetsuit with "Do not use in water" on the label.

Surely the joke off-roader mantle should be assumed by Jaguar who have no relevant reputation to swiftly and efficiently destroy.



bakerstreet

2,972 posts

72 months

Wednesday 4th September 2013
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numtumfutunch said:
hmmm no spin off from the RRS platform in 2014 then?
New Discovery 5 is due 2015/2016 and that will be its own platform. Something was written in the press that the Defender replacement was going run the same chassis as the Discovery 5.

Digga

17,874 posts

190 months

Wednesday 4th September 2013
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Gazzab said:
Continuing to bejazzle.
^This and personally, having owned two D3's, I don't like the re-badging and think it better left as "Land Rover".

Even so, there will still be people who assume it says "Range Rover" - I note that most non-enthusiasts call refer to my car as such.

NomduJour

13,034 posts

166 months

Wednesday 4th September 2013
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Means it's the start of another Range Rover-style sub-brand. Apparently still badged Land Rover in the US and Middle East though.

bakerstreet

2,972 posts

72 months

Wednesday 4th September 2013
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NomduJour said:
Means it's the start of another Range Rover-style sub-brand. Apparently still badged Land Rover in the US and Middle East though.
No. The Discovery will remain 'Land Rover' branded rather than 'Range Rover'. The Freelander, Defender and Discovery will remain 'Land Rover'.

NomduJour

13,034 posts

166 months

Wednesday 4th September 2013
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bakerstreet said:
No. The Discovery will remain 'Land Rover' branded rather than 'Range Rover'. The Freelander, Defender and Discovery will remain 'Land Rover'.
Yes. As in badged Land Rover across the bonnet, rather than Discovery. There will be more than one Discovery model apparently.

A Range Rover is still a Land Rover.

camel_landy

2,378 posts

90 months

Wednesday 4th September 2013
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NomduJour said:
A Range Rover is still a Land Rover.
It is but Range Rover is now its own brand, hence RRS & Evoque.

M

NomduJour

13,034 posts

166 months

Wednesday 4th September 2013
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camel_landy said:
It is but Range Rover is now its own brand, hence RRS & Evoque.
Your point is?

Land Rover makes Range Rovers. Range Rover is now a sort-of Land Rover sub-brand with a range of vehicles. Land Rover makes Discoveries. Discovery will be a sort-of sub-brand with a range of vehicles.

Why not see what the LR global brand director thinks?

John Edwards said:
{Land Rover is based on} three iconic brands: Range Rover, Discovery and Defender

Digga

17,874 posts

190 months

Wednesday 4th September 2013
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bakerstreet said:
NomduJour said:
Means it's the start of another Range Rover-style sub-brand. Apparently still badged Land Rover in the US and Middle East though.
No. The Discovery will remain 'Land Rover' branded rather than 'Range Rover'. The Freelander, Defender and Discovery will remain 'Land Rover'.
But the 2014 Discovery 4 facelift in the pics has "Discovery" on the bonnet, instead of "Land Rover" (like the Defender, Freelander and D3 and D4 had).

Range Rovers - of all types - have always had "Range Rover" on the bonnet.

unrepentant

17,702 posts

163 months

Wednesday 4th September 2013
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Digga said:
But the 2014 Discovery 4 facelift in the pics has "Discovery" on the bonnet, instead of "Land Rover" (like the Defender, Freelander and D3 and D4 had).

Range Rovers - of all types - have always had "Range Rover" on the bonnet.
They've also always had Land Rover badges on them. They're all land Rovers.

NomduJour

13,034 posts

166 months

Wednesday 4th September 2013
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The Evoque, as launched, didn't have a Land Rover badge anywhere and for a brief period the Sport and Range Rover proper only had them on the front grille (no tailgate badge and "Range Rover" on the wheel centres).

bakerstreet

2,972 posts

72 months

Thursday 5th September 2013
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NomduJour said:
That doesn't really make sense. The Discovery is a model, not a brand.

My point still stands. Land Rover separated the Range Rover brand. Evoque, FFR, and RRS is Range Rover. Discovery, Defender and Freelander go under the Land Rover brand. They even have 'Range Rover' on the wheel centres and the steering wheels. The Evoque, RRS and FFRR does have the Land Rover oval on the rear boot.

I couldn't give a stuff what name they put across the bonnet.

Land Rover may change their mind about the branding and the discovery gets its own individual identity. They changed their mind on the DC100 concept.

NomduJour

13,034 posts

166 months

Thursday 5th September 2013
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bakerstreet said:
That doesn't really make sense. The Discovery is a model, not a brand.
Did you even read what I wrote?

Discovery is going to be a range of Land Rover models, just like Range Rover is.

Range Rover wheel centres are all now back to Land Rover, the oval has returned to the rear after a brief absence.

Digga

17,874 posts

190 months

Friday 6th September 2013
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NomduJour said:
bakerstreet said:
That doesn't really make sense. The Discovery is a model, not a brand.
Did you even read what I wrote?

Discovery is going to be a range of Land Rover models, just like Range Rover is.

Range Rover wheel centres are all now back to Land Rover, the oval has returned to the rear after a brief absence.
FWIW and this is nothing to denigrate the Discovery - I've had two and think they're fine motors - I don;t see how or why they expect to generate a third (sub?) brand out of "Discovery".

IME the Dicso and Defender are very different solutions, but are both true Land Rovers.