RE: Honda president Takanobu Ito on the hybrid NSX

RE: Honda president Takanobu Ito on the hybrid NSX

Thursday 21st November 2013

Honda president Takanobu Ito on the hybrid NSX

Charismatic head honcho waxes lyrical on new NSX, explains how F1 is good for business



Picture the scene. A makeshift room on the Tokyo show floor packed full of international journalists crammed behind the modern plastic equivalent of classic school desks, and the president of Honda, Takanobu Ito, at one end, seated at a table. Weird? Or possibly the jet lag. Right now it's hard to tell.

Ito-san promising much for the new NSX
Ito-san promising much for the new NSX
The point is he was fielding questions from right across the Honda automotive spectrum (no bike journalists, it seems). And by far and away the topic he spoke longest on was the forthcoming Honda supercar, the new NSX.

This, we think, is reassuring news for anyone who subscribes to the PH way of life. But it would also be something of an indulgence if we weren't actually going somewhere with this.

Did you know, for example, that Ito-san was one of the engineers responsible for the original NSX - an experience he describes as amongst the best in his life? Built during the period when Japanese performance cars were restricted by a gentlemen's agreement to 280hp, he explained that the emphasis for that car was heavily orientated towards dynamics and power-to-weight. Hence the all-aluminium body structure.

Please be worth the wait, please be worth it...
Please be worth the wait, please be worth it...
Maybe you did. What's less widely circulated is that Ito-san didn't support the first follow-up NSX project, the one that was canned. Intended to make the most of Honda's most recent - and somewhat disappointing - Formula One efforts, this featured four-wheel drive and a V10 with what Ito describes (via a translator) as "an abundance of output". He also says it wasn't very smart.

"The NSX should be smart, clever," he declares, "with a focus on dynamic development." Thus as soon as he was in a position to influence the decision - or at least, that's the way he now tells it - "I had the development plan changed."

Some of you, we're sure, will have a hard time figuring how a battery-laden hybrid with three electric motors could possibly be an improvement on a screaming F1-derived V10. But while Ito-san seems to be genuinely concerned that there "will come a time when fossil fuel depletion will make emissions regulations ever more stringent", making fuel efficiency genuinely significant, he also says we "must never forget" that such cars must be fun.

NSX should be 'smart, clever' says Ito-san
NSX should be 'smart, clever' says Ito-san
To this end, the new NSX will exceed the power-to-weight ratio of the original. But more intriguingly, with one electric motor sitting in the gearbox and the two others each independently in control of a front wheel, he says the team behind the new car were also "thinking about yaw", and controlling torque. So while the motors will enable Honda to do some very trick things with energy recuperation, they also offer crazy handling potential.

All of which explains why the damn thing is taking so long. This is "the direction of the car of the future", Ito tells us, but it involves a "complicated menu of things we need to go over - hence it is taking some time."

"Please wait!" he says, with a grin on his face. And you know what? We're beginning to believe it might just be worth it.


While we're here, we should also mention that Ito-san also spoke about Honda's return to F1 as an engine provider for McLaren in 2015. When asked if this meant the two had plans to work together on a road car, he replied with a vehement no.

Honda reminding us it did do exciting...
Honda reminding us it did do exciting...
"At present we have no such plans, nor any such intentions to do so. The number one priority for Honda and McLaren - something we must, must achieve - is to become Formula One world champion."

He then spoke very frankly about Honda's recent F1 failures and McLaren's current form, hence "the goal is to act as quickly as possible to clinch the championship."

This passion, this ambition, this eagerness for racing success - something that Honda has always strived for and learnt from - will soon be reflected in its road cars, regardless of any assistance from McLaren.

Putting aside the bizarrely-monikered Vezel crossover, Honda's display at Tokyo has an overwhelmingly sporty theme - with the firm's very first F1 car, the 1964 RA271, displayed alongside an S360 replica as well as the S660 and NSX concepts. This sportiness is something Ito is desperately keen to develop and bring forward, even into Honda's mainstream products.

... and that it's coming back too!
... and that it's coming back too!
"This is why we're taking on the F1 challenge again. It will take time but we are making a long-term commitment. We want our mainstream cars to become sportier - because it will be good for business."

A new range of downsized turbo petrol engines will help achieve this, combined with Honda's fastidious in-house development of its own transmissions. Ito-san is convinced the company can deliver. Goodness, it is grand to hear Honda placing such an emphasis on engineering excellence and performance again.

Author
Discussion

Carnnoisseur

Original Poster:

531 posts

154 months

Thursday 21st November 2013
quotequote all
The NSX is absolutely stunning. I'd like to see one next to a BMW i8, hard choice for the majority?

chrisironside

662 posts

162 months

Thursday 21st November 2013
quotequote all
Love.

pagani1

683 posts

202 months

Thursday 21st November 2013
quotequote all
It will need McLaren's F1 team engine supply to give it the halo neccessary to sell as it's been too long since the original supercar and they will need to build the brand from zero again. Given their engineering excellence it should get sales from petrolheads and I wish them luck as it will find itself in a much more crowded market segment this time around. Can't wait.

toppstuff

13,698 posts

247 months

Thursday 21st November 2013
quotequote all
I have a lot of time for Honda.

They truly are excellent engineers. A neighbour of mine owns a pretty large independent garage business and he has nothing but good things to say about Honda's from the perspective of a spanner man ( you should hear his view of Peugeots !) .. My own experience of Honda also tells me that these are cars where the time and effort goes into the oily bits rather than a soft touch dashboard. Honda's are beautifully engineered cars hidden under rather bland exteriors. They are kind of the opposite of Audi.

I am sure the NSX will be amazing. But I am disappointed in the styling. It looks like an old R8. Looking forward to seeing it with interest though.

havoc

30,056 posts

235 months

Thursday 21st November 2013
quotequote all
toppstuff said:
I have a lot of time for Honda.

They truly are excellent engineers. A neighbour of mine owns a pretty large independent garage business and he has nothing but good things to say about Honda's from the perspective of a spanner man ( you should hear his view of Peugeots !) .. My own experience of Honda also tells me that these are cars where the time and effort goes into the oily bits rather than a soft touch dashboard. Honda's are beautifully engineered cars hidden under rather bland exteriors. They are kind of the opposite of Audi.
yes

They always have been substance over form. I have got a little worried over the last 5 years or so that this was changing...but they certainly seem to be saying the right things...

sxturbo

19 posts

161 months

Thursday 21st November 2013
quotequote all
toyota should take note of what honda are doing...

they need to start making exciting and dynamic cars, the japs used to be innovators, they are now just sheep, following the rest of the world making boring and mundane cars

Countersteer

146 posts

137 months

Thursday 21st November 2013
quotequote all
I have a Honda motorcycle - a VFR750 - the last of the 750's (FV) and, 16yrs on, it remains superb. I mean truly superb. It has sat still for 8yrs while I was out of the country and despite its 92,000 miles required just a new battery and fresh fuel to fire up. A distinctive whirring of those gear-driven cams as a reminder that this bike will outlast me.
I have no doubts about Honda's engineering. If Ito-San says it's worth waiting for, I'll wait...

Guvernator

13,151 posts

165 months

Thursday 21st November 2013
quotequote all
So it's just me that's not overly excited about a hybrid NSX then? I'm not a technology Neanderthal and I can definitely see a place for hybrid tech in commuter cars of the future, I just don't think hybrid technology is at an advanced enough stage where it adds any real value to a sportscar.

I also know that they have to make small improvements at each step along the way and they will eventually get there but I think I'd rather skip this generations poor battery density and extreme weight penalties and wait another 10 years when hopefully they will have got it right.

Still if anyone can give it a real go, I suspect Honda will.

toppstuff

13,698 posts

247 months

Thursday 21st November 2013
quotequote all
I am excited to see what Nissan will do with the next generation GT-R, the R36. That will be a hybrid too and I think they have Williams engineering on board with them. Expect Porsche 918 crushing performance for the price of a regular 911.

Yadash

688 posts

125 months

Thursday 21st November 2013
quotequote all
toppstuff said:
I have a lot of time for Honda.

They truly are excellent engineers. A neighbour of mine owns a pretty large independent garage business and he has nothing but good things to say about Honda's from the perspective of a spanner man ( you should hear his view of Peugeots !) .. My own experience of Honda also tells me that these are cars where the time and effort goes into the oily bits rather than a soft touch dashboard. Honda's are beautifully engineered cars hidden under rather bland exteriors. They are kind of the opposite of Audi.

I am sure the NSX will be amazing. But I am disappointed in the styling. It looks like an old R8. Looking forward to seeing it with interest though.
Even the amount of design and consideration they use in their cars is awesome, all the bolts are the same size for servicing so no faffing around with different spanners, plus everything major like fuel filters and such is easily reachable.

dc2rr07

1,238 posts

231 months

Thursday 21st November 2013
quotequote all
So no confirmed dates then for anything new and exciting, will we ever see a new NSX probably not.

Itsallicanafford

2,765 posts

159 months

Thursday 21st November 2013
quotequote all
sxturbo said:
toyota should take note of what honda are doing...

they need to start making exciting and dynamic cars, the japs used to be innovators, they are now just sheep, following the rest of the world making boring and mundane cars
GT86?

5 o'clock tea

29 posts

126 months

Friday 22nd November 2013
quotequote all
This looks fantastic but surely will have a hard time against the i8 because BMW has more appeal to most people.

Nice to read the comments about reliability, I once spoke with someone from RAC and he told me "Over the past 25 years and thousand of interventions, only 5 times have I had to come for a Honda". They really feel rock solid in terms of engine (like other Japanese brands) and have a reputation for starting every time, even when left in the shed for a while. It's personal but I don't give a damn about soft plastics in a car and prefer reliability.

Good to see they are coming back with many sport models, the fans are eagerly waiting for it I believe.

LuS1fer

41,133 posts

245 months

Friday 22nd November 2013
quotequote all
Just reminds me of a wannabe R8 and when the new R8 arrives, I suspect that will be a bad thing.

The last NSX suffered by being a rather generic supercar shape.

Hasbeen

2,073 posts

221 months

Friday 22nd November 2013
quotequote all
The thing looks terribly contrived, & not at all attractive.

The whole concept also appears to be contrived, & definitely unnecessarily complicated. I can't imagine wanting one, even with Hondas reliability, after about it's second service.

I may be a reactionary old goat, but it does seem to me as if much of the complication built into todays cars is there only to force owners to have their cars serviced by the dealers. Oh, & to ensure they are junked younger, because all the complication is too expensive to maintain.

To put this in perspective, I run an S2000 as my shopping trolley.

havoc

30,056 posts

235 months

Saturday 23rd November 2013
quotequote all
Hasbeen said:
I may be a reactionary old goat, but it does seem to me as if much of the complication built into todays cars is there only to force owners to have their cars serviced by the dealers. Oh, & to ensure they are junked younger, because all the complication is too expensive to maintain.
yes

I have had similar thoughts - cars have been getting too reliable, too capable and too well-built, and people were realising that they COULD own one car for 10+ years without bother. So the mfrs had to do something about drumming up continued demand in mature markets...yes, planned obsolescence!

ewand

775 posts

214 months

Sunday 24th November 2013
quotequote all
To date, I've been a bit "meh" about the new hybrid NSX. Don't much like the look of the concepts they've shown, but the photos shown from Frankfurt ( see Autocar article) make me wonder if it's skating to where the puck will be in 2 years' time. I don't much like BMWs in general, but I think the i8 looks amazing in photos - the measure of both will be how they look and feel on the road.

It could be that Honda - who brought the first mass production hybrid to market, in the aluminium, hand-build original Insight - will put a refreshing spin on the use of hybrid technology not necessarily just as a fuel saving measure, but as a means to enhance the driving experience. The McLaren P1 does something similar...

"As engineers, we like numbers, but I’m acutely aware that if we build this car against a set of criteria that has been written down, we will lose our sense of focus.”

The Nissan GT-R, Porsche 911, Audi R8, Ferrari 458 and McLaren 12C are among the competitors being used as benchmarks by Klaus. “We’re looking for the excitement of the 458 at the price of the 911, and we think the hybrid technology can help us achieve that,” he said.

Craikeybaby

10,409 posts

225 months

Monday 25th November 2013
quotequote all
The concept looked great in the metal, a bit R8-esque, but better.

It is probably quite telling that the Honda stand was by far the busiest at the motorshow, with a 45 minute queue to get anywhere near the S660. We didn't even see their F1 car.

Bibbs

3,733 posts

210 months

Monday 25th November 2013
quotequote all
I would prefer a Honda HSV-010.

kVA

2,460 posts

205 months

Monday 25th November 2013
quotequote all
sxturbo said:
toyota should take note of what honda are doing...

they need to start making exciting and dynamic cars, the japs used to be innovators, they are now just sheep, following the rest of the world making boring and mundane cars
...and money... wink