Lotus Evora 400
Lighter, faster and heavily updated 400hp Evora is new boss's vision of what Lotus SHOULD be
Facelifted car certainly looks more aggressive
Making its debut at the Geneva motor show and on sale from August, this new car IS the new Evora range. Out goes the standard 280hp car and the 350hp supercharged S to replaced by one firebreathing model making 400hp from a significantly manipulated version of the supercharged 3.5-litre V6. It's also 22kg lighter.
From the spec this car sounds a proper animal: 0-60mph in 4.1 seconds with a top speed of 186mph (or 300km/h - the first Lotus to hit that metrically satisfying figure). "It'll beat anything below £100,000 on the track," boasts Gales.
Dressed for success?
It also looks fast. Great gaping intakes within the new front spoiler and a redesigned rear end with its bigger diffuser, three-element wing and three-inch exhaust give the car an aggressive demeanor the prettier but overly polite original Evora perhaps lacked.
Revised centre console, claimed quality improvements
This figure will now be around £72,000, a looong way from the £47,500 of the original Evora back in 2009. But it won't put off new customers believes Gales, who's gearing the factory up to make 70 Lotus cars a week, up from 45 now. Meeting regulations on side airbags in the US, the Evora's biggest market, will help hugely.
The standard spec is at least generous, including a rear-view camera, heated leather seats and an Alpine sat nav. Also on the manual car there's a Torsen-style Quaife limited-slip differential. Hang on, hasn't Lotus always said it doesn't need LSDs if the car is engineered correctly? Gales is ready with an answer. "We've never have had 400hp before. It makes it very fast round the track."
Big diff-erence
He says it was no coincidence that the Evora 400 has the same power output as the Porsche 911 Carrera S. "When I came [in May last year] there was a discussion, should we go to 360, 380hp? I cut it short. It's 400."
The success of the Exige also prompted the power race. "We've now already sold twice as much as we anticipated." Gales says.
No more dainty looks - add more grilles!
Gales reckons two thirds of the car is new, including the aluminium tub. As promised by Gales back when we spoke with him last year, the sills have been slimmed by 40mm and lowered by 50mm to make getting in and out a lot easier (we tried it). The tub is no less stiff, Gales reckons, but looks to make the car a less daunting daily driver if, as we're promised, the ride hasn't been made too taut.
Gales can claim to have boosted sales too; wholesales at least. The extra 31 dealers added globally since Gales arrived have hoicked numbers to 1,718 in the last 10 months and he reckons 3,000 for the next financial year is achievable. Last financial year Lotus only managed 1,403. The following financial year ending March 2017 he confidently predicts Lotus will achieve that rare thing: profit. "It's something we haven't done consistently in over 20 years. We basically never did it on the car side," he admits. Last year the company lost £65.6m and £159.4m the year before.
'Tear down' process identified savings
Generating that profit will come partly from savings arising from shedding 255 staff (announced last year and now completed) with yet more coming from stripping costs from the cars themselves. Gales is ruthless in this. He takes us to what he calls the tear-down room were the Evora, Elise and Exige are dismantled to their constituent parts with each part labelled with its cost in pounds to the company.
He's been through the lot and chivvies his team to find cheaper and if possible lighter alternatives that don't compromise quality. Or, in the case of the Exige's armrest and electric glovebox, bin them altogether. "Both saved 2kg and £60. In a sports car you don't need it," he said.
For example in the Evora 400 he swapped Recaro front seats for Sparcos at 60 per cent of the price and 6kg lighter. They're also beautifully trimmed with Scottish (Bridge of Weir) leather and lovely to sit in.
You get the feeling he's thoroughly enjoying shaking up Lotus. From the outside Dany Bahar seemed to exist in a distant-future where problems were solved and life was one long Pebble Beach party. In contrast Gales clearly thrives in the here-and-now to use all his bean-counting, engineering and supply-chain knowledge gained in senior roles in Peugeot-Citroen, Mercedes and VW among others.
New rear wing among changes
He holds "12-15" meetings daily with staff from all departments, most standing up and under 30 minutes long. "It's hard but it's a lot of fun," he says. The staff must be reeling.
An aerial photo of the factory is his "favourite view" because it shows that almost entire operation is on site: factory, trim shop design studio, FIA approved racetrack. Only the wholly owned aluminum tub maker in Worcester is off-site.
Hethel is some toy, but Gales isn't playing make-believe with it. His dreams extends to pushing sales to 3,500 a year rather than Bahar's 10,000 and he says improvements to the current models will last Lotus up to 2020, and only then will new models be considered. "There's so much life left in the ones we have," he says. From the looks and promise of the 400 that seems to be case with the Evora.
1 word.
Dreamer.
Backed up with ... 'no new cars for 5 years and only then 'if'..'
Sold fewer than 1500 cars last fin. year. Will double next fin. year... Hmm
Revamped Evora is £75k
And Gales holds '12-15' meetings DAILY! with staff from all departments, most standing up and under 30 minutes long. "It's hard but it's a lot of fun," he says. The staff must be reeling.
...when do the staff get chance to work?
1) Make a drophead version
2) Change the gearing to put more into acceleration and less into top end (I really don't need 186MPH but a 3.9sec 0-60 would be nice)
3) Get rid of the L O T U S label on the center console. I know what kind of car I'm in.
Do that and I'll be on the waiting list for the US version and have a deposit at the dealer the day they're willing to take them.
ETA - is the middle part of the wing an airbrake? It looks as if it has popped up
1 word.
Dreamer.
Backed up with ... 'no new cars for 5 years and only then 'if'..'
Sold fewer than 1500 cars last fin. year. Will double next fin. year... Hmm
Revamped Evora is £75k
And Gales holds '12-15' meetings DAILY! with staff from all departments, most standing up and under 30 minutes long. "It's hard but it's a lot of fun," he says. The staff must be reeling.
...when do the staff get chance to work?
Also new cars don't sell just because, products sell on their strength and marketing. Lotus don't need new cars to survive, it's not like they've sold enough to have bored the general customer with their presence yet is it.
The tear down is great to see, clearly this is being approached from an objective, realistic viewpoint now using proven and pertinent manufacturing and management processes. Yet he's clearly still passionate about what Lotus are as a brand, and isn't just adopting Germanic efficiency at the potential detriment to Lotus USP's and its valuable history.
I'm excited. The man has the right formula!
Good for Lotus. A marked improvement over the existing and the cabin has had a re-working too, which was very much needed.
They just need to bring this out in a targa / open version - in targa style this would look a very beautiful design ..... will beat the 4c easy ..... targa will also likely be a success in markets like Japan and parts of Asia
Can't see them shifting in vastly greater numbers, especially at that price point beyond to the hardcore Lotus enthusiasts. Maybe Lotus doesn't need them to though.
Even the higher spec Caterhams?
A GTR?
An Atom?
It looks much better than the outgoing version though, I'll give it that.
Great looking car though.
Even the higher spec Caterhams?
A GTR?
An Atom?
It looks much better than the outgoing version though, I'll give it that.
Great looking car though.
Sounds like one lifted straight from the Ron Dennis archives
I think that it will date very quickly, but will probably sell well in China anyway.
They should have just gone with the engineering changes which sound great and made it look like the Evora GTE, which is a much better design in my opinion:
I do worry with the Porsche Cayman GT4 being announced just a couple of weeks ago how this will impact sales of the Evora 400.
However, I really hope that it sells well and helps Lotus return to profitability so they can continue building great cars.
The real meat is in the chassis and mechanical changes, which most of the posters so far seem to have ignored.
400bhp, LSD, easier entry and exit, faster acceleration, bigger brakes (not that the old one struggled to stop), lighter, nicer cabin - all what it needed.
I'm sure it'll be even better to drive than the old one, which I thought was a beautiful car to steer.
Time to start saving.............
1 word.
Dreamer.
Backed up with ... 'no new cars for 5 years and only then 'if'..'
Sold fewer than 1500 cars last fin. year. Will double next fin. year... Hmm
Revamped Evora is £75k
And Gales holds '12-15' meetings DAILY! with staff from all departments, most standing up and under 30 minutes long. "It's hard but it's a lot of fun," he says. The staff must be reeling.
...when do the staff get chance to work?
And re: 12-15 meetings, I don't suppose he's inviting the entire workforce to each meeting!!! 12-15 x 30 minute meetings sounds like he cares about the detail on everything, and I'm guessing that that is one factor in how he's been so successful in his career, and I'm hoping that it'll help him be successful here.
Good luck to him and Lotus, I say.
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