Subaru STI Performance Concept
New range of STI upgrades previewed in very exciting BRZ concept at New York
Which, when you think about it, is probably a good thing. Bear with us. Those Japanese cars that have proved so popular in tuning communities have done so because the base product is so responsive to modifications, not necessarily because there's a flagship version from the manufacturer. MX-5, S2000, 350Z, even the Impreza - all great as standard, but so often modified by owners because the parts are available and the results are so good. The BRZ fits that mould, and who wouldn't want a wider range of STI-approved parts?
This STI Performance Concept features "enhancements for chassis, body, and air intake/exhaust systems.", as well as the obvious interior and exterior tweaks. From what can be seen in the images, there are some very sexy 19-inch forged BBS wheels on Dunlop Sport Maxx TT tyres, Bilstein dampers and a trick new steering wheel. Because who doesn't love starter buttons and change up lights?
There are more significant mechanical changes too, including a race version of the EJ20 2.0-litre turbo under the bonnet. Yep, the flat-four used for the very special JDM Imprezas in motorsport specification. Exciting. Don't expect that on the options list soon either, though.
However, Subaru and STI in particular is keen to expand. Parent company Fuji Heavy Industries wants to "enhance the STI brand in its product strategy" as part of its 'Prominence 2020' initiative. This should mean more aftermarket parts, complete cars and motorsport activity, with the STI Performance Concept is the first manifestation of that idea.
The focus is America at present but fingers crossed the expansion is successful and it can be introduced over here too. Not wishing to get carried away, but more manufacturer tuning parts would surely work perfectly with the steelies and black bumpers bog-standard special... We'll keep you posted.
That enough for you?
Edit: and keep the lights off that concept, the standard ones look 1990's Swindon McDonalds gash.
That enough for you?
Toyota and Subaru aren't thick; they've run all the demand models. They know that the higher they go in price, the greater the expectations and the wider the field of competitors.
To secure their business case, they explicitly target value-for-money at the affordable end -- whilst assuming a robust aftermarket.
Subaru/Toyota built an involving competitively priced car that very few people bought. If they were to up the performance, obviously the price will rise significantly as a result. Again very few people would buy that car, even though lots of people said on a car enthusiasts forum that they definitely would!
I can imagine it now. 'For that money you could have an M135, a Golf R, Porsche Boxster or an M3.......
Subaru/Toyota built an involving competitively priced car that very few people bought. If they were to up the performance, obviously the price will rise significantly as a result. Again very few people would buy that car, even though lots of people said on a car enthusiasts forum that they definitely would!
I can imagine it now. 'For that money you could have an M135, a Golf R, Porsche Boxster or an M3.......
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