RE: Land Rover Heritage is go!
Wednesday 15th April 2015
The premise of Land Rover Heritage is very simple. It knows that around 70 per cent of all Landies produced since 1948 are still running and being enjoyed by owners. Like those owners, it wants to ensure this continues. So how better to do so than by introducing a range of approved parts?
And you'll get to drive them soon too!The Heritage catalogue will cater for all Land Rovers that have been out of production for 10 years or more, which means the P38 Range Rover plus Discovery 1 and 2 as well as the classic Range Rover and the Series I, II and III cars. Initially the P38 and Discovery models will be supported with salvage and extended service parts, with full body and trim items available for the Range Rover Classic. For the Series cars, Land Rover Heritage states that 'selected' parts are available at present with more original parts to follow using the original tooling methods. They will be warrantied too. And once the Defender is finally gone at the end of this year, parts will be available for the next 15 years through Land Rover, after which Heritage will maintain the supply. They'll be around for a while yet!
Land Rover Heritage is go!
JLR Special Operations expands further with new parts range for classic Landies and Range Rovers
And you'll get to drive them soon too!
Moreover, Land Rover Heritage will extend beyond simply keeping old cars on the road. Like its Jaguar counterpart, there will soon be Heritage Drives where models from throughout the back catalogue can be driven by the public. And if they look as good as this Range Rover Classic, recently restored with Heritage parts, demand will surely be running very high!
Discussion
Great to hear. CambsBill said:
OK, maybe I'm being Mr Thicky today but I can't find any links to this to see if/when they'd have the parts I could do with. Can anyone help?
Gradual rollout of Land Rover Heritage activities to include Land Rover Heritage Driving Experience in the UK plus reintroduction of wider range of genuine Heritage Parts.http://newsroom.jaguarlandrover.com/en-in/land-rov...
Land Rover Gives Classic Parts Another Go
By: Mike Goodbun
Date: 15.04.2015
http://www.lro.com/news/land-rover/1504/land-rover...
Eight years after it last tried supplying genuine parts to classic Land Rover owners via its dealer network, Land Rover is reintroducing a classic parts business under a newly-created heritage division.
Recognising the pride of ownership that’s kept Land Rover going over the past 67 years, Land Rover Heritage, which joins Jaguar Heritage at JLR’s Special Operations, will cater for models that haven’t been made over the past decade.
To begin with, body, trim and servicing parts will mainly be available for Range Rover Classic and P38, as well as Discovery 1 and D2, with selected parts for Series I, II and III.
Land Rover Heritage aims to reintroduce more part numbers over time, manufactured using original tooling methods. They will all carry a warranty, although terms vary, depending on the part.
Additionally, Land Rover has confirmed it will supply replacement parts for Defenders for 15 years after the model goes out of production. So, after 2030, Defender parts will fall under the Heritage Parts scheme.
That’s assuming Heritage Parts lasts longer than its loss-making predecessor. In 2004, four years before Tata took over, Land Rover launched Land Rover Classic Parts. The logistics side of LRCP was handled by Unipart’s Automotive arm in Cowley, Oxfordshire, but LRCP was wound-up at the end of 2007, while the Jaguar equivalent continued.
In LRO’s December 2007 issue a Land Rover spokesman told us: ‘There has been a steady decline in demand to the point the (Unipart) operation was no longer viable in its current form. Further decline is forecast.’ As we reported in our January 2008 issue, the parts reverted to Land Rover’s standard spares department, handled by Caterpillar, and the Classic Parts brand was dropped.
Some reports suggest only 325 in-demand part numbers were re-added to the standard Land Rover parts inventory, while the rest of the 10,000-strong product line were apparently destroyed.
Unofficially, sources close to the operation suggested Land Rover owners were less willing to pay a premium for genuine parts, compared to Jaguar owners (especially with so many alternatives on offer from the likes of Britpart), but the Range Rover and Discovery-centric product lines can’t have helped.
So, why is Land Rover trying again? The classic car market has continued its relentless rise since 2007, and Range Rover Classics and Series Land Rovers are very much part of that scene. Land Rover wants a slice of the action. It also complements JLR’s heritage programme for Jaguar. As well as the parts business, there will be an increased focus on Land Rover Experience Heritage Drives at a 200-acre test facility in Warwickshire, launching this summer.
Whether enough Land Rover owners choose to buy genuine parts from a Land Rover dealer this time round, rather than OE-spec or reproduction items from a third-party, will surely decide Land Rover Heritage Parts’ fate. We welcome it, and wish it well.
By: Mike Goodbun
Date: 15.04.2015
http://www.lro.com/news/land-rover/1504/land-rover...
Eight years after it last tried supplying genuine parts to classic Land Rover owners via its dealer network, Land Rover is reintroducing a classic parts business under a newly-created heritage division.
Recognising the pride of ownership that’s kept Land Rover going over the past 67 years, Land Rover Heritage, which joins Jaguar Heritage at JLR’s Special Operations, will cater for models that haven’t been made over the past decade.
To begin with, body, trim and servicing parts will mainly be available for Range Rover Classic and P38, as well as Discovery 1 and D2, with selected parts for Series I, II and III.
Land Rover Heritage aims to reintroduce more part numbers over time, manufactured using original tooling methods. They will all carry a warranty, although terms vary, depending on the part.
Additionally, Land Rover has confirmed it will supply replacement parts for Defenders for 15 years after the model goes out of production. So, after 2030, Defender parts will fall under the Heritage Parts scheme.
That’s assuming Heritage Parts lasts longer than its loss-making predecessor. In 2004, four years before Tata took over, Land Rover launched Land Rover Classic Parts. The logistics side of LRCP was handled by Unipart’s Automotive arm in Cowley, Oxfordshire, but LRCP was wound-up at the end of 2007, while the Jaguar equivalent continued.
In LRO’s December 2007 issue a Land Rover spokesman told us: ‘There has been a steady decline in demand to the point the (Unipart) operation was no longer viable in its current form. Further decline is forecast.’ As we reported in our January 2008 issue, the parts reverted to Land Rover’s standard spares department, handled by Caterpillar, and the Classic Parts brand was dropped.
Some reports suggest only 325 in-demand part numbers were re-added to the standard Land Rover parts inventory, while the rest of the 10,000-strong product line were apparently destroyed.
Unofficially, sources close to the operation suggested Land Rover owners were less willing to pay a premium for genuine parts, compared to Jaguar owners (especially with so many alternatives on offer from the likes of Britpart), but the Range Rover and Discovery-centric product lines can’t have helped.
So, why is Land Rover trying again? The classic car market has continued its relentless rise since 2007, and Range Rover Classics and Series Land Rovers are very much part of that scene. Land Rover wants a slice of the action. It also complements JLR’s heritage programme for Jaguar. As well as the parts business, there will be an increased focus on Land Rover Experience Heritage Drives at a 200-acre test facility in Warwickshire, launching this summer.
Whether enough Land Rover owners choose to buy genuine parts from a Land Rover dealer this time round, rather than OE-spec or reproduction items from a third-party, will surely decide Land Rover Heritage Parts’ fate. We welcome it, and wish it well.
I wonder if this will stop Land Rover putting up prices on scarce parts. Needed a throttle potentiometer for my soft dash Range Rover Classic last year. £250 according Land Rover. They were around £80 3 years ago. It's pretty common for them to hike prices on stuff they have low stock of.
plasticpig said:
I wonder if this will stop Land Rover putting up prices on scarce parts. Needed a throttle potentiometer for my soft dash Range Rover Classic last year. £250 according Land Rover. They were around £80 3 years ago. It's pretty common for them to hike prices on stuff they have low stock of.
Standard supply/demand. I wouldn't bet against the new parts they're producing to be hugely expensive either. Even if they have the original tooling I'd imagine they'll be shortish runs of parts, with unit cost being quite high.
sparkyhx said:
I wonder if the 30% missing are predominantly Disco onwards. i.e. too expensive to repair
It doesn't help that the designs of some of the later, more advanced parts are spectacularly bad, and aftermarket fixes are cheaper and better.Edited by sparkyhx on Wednesday 15th April 21:07
For example, on Discoveries, the active antirollbar hydraulic system uses 6x £150 6ft steel pipes bent into a very wiggly shape to run through the body and underneath. When they do rust through, they require having half the car dismantled to thread new ones into place.
Or..... 6x hydraulic machinery hoses with compression fittings can be substituted in for the cost of one pipe, can be fitted in situ, and last a lot longer too!
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