RE: Land Rover Defender '2,000,000' announced

RE: Land Rover Defender '2,000,000' announced

Monday 22nd June 2015

Land Rover Defender '2,000,000' announced

One-off Defender built for production milestone; you thought Land Rover would let it go quietly?



Yes, we've had the Heritage models and the Rugby World Cup car already. Oh, and the Paul Smith creation. Plus the video tribute. But the Defender's time is nigh - in case you hadn't heard - and Land Rover is going to take every opportunity between now and December to mark its passing.

Spotted the numberplate reference yet?
Spotted the numberplate reference yet?
This is the 'Defender 2,000,000', predictably enough the two-millionth Series Land Rover/Defender built at Solihull. It's a one-off car that will be auctioned by Bonhams on December 16, with funds going to the International Federation of Red Cross and Red Crescent Societies as well as the Born Free Foundation.

Marking it out from a regular Defender are maps of Red Wharf Bay - the beach where the Land Rover design was first drawn out - on the wing and the seats, '2,000,000' logos (just a few, not two million thankfully) and an aluminium plaque signed by everyone who helped assemble the car on the driver's seat plinth. On that plaque will be Bear Grylls, roped in by Land Rover for a bit of adventurer kudos. Just in case the Defender was lacking that... Keen Land Rover fans will have spotted the numberplate too; 'S90 HUE' is a direct reference to 'HUE 166', the registration of the first pre-production Land Rover.

So between now and December we can pitch some estimates on just what the Defender 2,000,000 might sell for. Beneath the limited-edition embellishments it's a 90 Station Wagon, which was a £25K car. This may sell for a little more than that... None of the Heritage cars were what you would call cheap, and there will never be another two-millionth Defender. All guesses welcomed!

Watch the video here.

 

 







Author
Discussion

jamespink

Original Poster:

1,218 posts

204 months

Monday 22nd June 2015
quotequote all
Exactly this sort of "special edition" and marketing would doubtless have sold many more LR products over the years. Seems a shame that only when its about to be superseded they do it, and then only one...

SHutchinson

2,040 posts

184 months

Monday 22nd June 2015
quotequote all
Why have they sprayed it with water? It'll be rusty by the time it turns up at the auction!!

Unless it's waxoyl I suppose.

Monty Python

4,812 posts

197 months

Monday 22nd June 2015
quotequote all
SHutchinson said:
Why have they sprayed it with water? It'll be rusty by the time it turns up at the auction!!

Unless it's waxoyl I suppose.

It's to give it that authentic water-stained patina to the interior (or to sell you the add-on snorkel kit).

sheepman

437 posts

160 months

Monday 22nd June 2015
quotequote all
The Crack Fox said:
Quite a milestone. I wonder who actually buys these new nowadays. I rather fancied one until I tried a new one recently and was gobsmacked at how utterly horrible it was in just about every respect.
most I see leaving on transporters and around despatch are LHD so I'm not sure too many are sold here anymore

SHutchinson

2,040 posts

184 months

Monday 22nd June 2015
quotequote all
sheepman said:
The Crack Fox said:
Quite a milestone. I wonder who actually buys these new nowadays. I rather fancied one until I tried a new one recently and was gobsmacked at how utterly horrible it was in just about every respect.
most I see leaving on transporters and around despatch are LHD so I'm not sure too many are sold here anymore
I drove a brand new one last weekend. I was really surprised by just how rubbish it was, not only to drive but ergonomically too. Nothing seems to be where it should be. It all adds to the charm really and I'd still happily own one and put up with all the quirks.

kbf1981

2,252 posts

200 months

Monday 22nd June 2015
quotequote all
The Crack Fox said:
Quite a milestone. I wonder who actually buys these new nowadays. I rather fancied one until I tried a new one recently and was gobsmacked at how utterly horrible it was in just about every respect.
Its brilliant. Look at my car history. The Defender is a true legend and my favourite car of the last few years.

They're not designed to be comfy or good on road - they're designed to be durable, easy to fix in the field and excellent in extreme off road situations. They're designed to spend their lives off road unlike most (even good) off roaders. Use something like a Range Rover on a farm constantly for 5 years and it'll expensivelly break. A Defender would be at home.

It's a fantastic vehicle if you want something interesting, with history, and that was truly designed for a grander purpose than nipping to the shops in comfort. It's a utility vehicle in the best sense of the word.

J4CKO

41,543 posts

200 months

Monday 22nd June 2015
quotequote all
The land Rover is having more encores than Pavarotti, let it go quietly, then bring a new version out that does the off road bit and can do on road acceptably as well.


rudecherub

1,997 posts

166 months

Monday 22nd June 2015
quotequote all
Ending production in the UK - due to EU rules.

Just vote No to the EU, and then Landrover can continue to make Defenders in the UK.

lostkiwi

4,584 posts

124 months

Monday 22nd June 2015
quotequote all
The Defender is an icon of Britain and is a vehicle you appreciate the more you live with it.
If it was so dreadful why does it have such a loyal following and how has it survived longer (largely unchanged) than most other vehicles?
If it wasn't for the EU the Defender would likely carry on for a lot longer yet as the design just works and like a London Taxi does what it does very well.
I've owned my Defender longer than I've owned any other vehicle - coming up to 8 years now. In that time I've had 6 other cars that have come and gone when I got bored of them.
The Defender is adaptable to whatever you want it to be and that's its strength. It can be blinged up for the town (and there are some seriously bling examples around), cross the arctic, swim the Bering Straight, cross the desert, fight the Taliban or take third world children to school. It can be a 4x4 to go out to repair power lines in the middle of nowhere or a campervan anywhere there's a road (or isn't in many cases). Many people owe their lives to the ability of the Defender to get there in all conditions. Its possibly one of the most recognisable vehicles on the planet.
Why wouldn't Land Rover celebrate the 2,000,000th one to roll off the production line?

DonkeyApple

55,257 posts

169 months

Monday 22nd June 2015
quotequote all
rudecherub said:
Ending production in the UK - due to EU rules.

Just vote No to the EU, and then Landrover can continue to make Defenders in the UK.
Big assumption that UK legislation wouldn't be worse than EU. biggrin

Don't forget that the EU also serves to temper the utter lunacy of our barely elected idiots.

Our decision not to deport certain people being a somewhat prime example of our domestic idiocy being worse than the collective idiocy of the EU.

It's often better to have something judged by 12 than by 1. wink

rudecherub

1,997 posts

166 months

Monday 22nd June 2015
quotequote all
DonkeyApple said:
rudecherub said:
Ending production in the UK - due to EU rules.

Just vote No to the EU, and then Landrover can continue to make Defenders in the UK.
Big assumption that UK legislation wouldn't be worse than EU. biggrin

Don't forget that the EU also serves to temper the utter lunacy of our barely elected idiots.

Our decision not to deport certain people being a somewhat prime example of our domestic idiocy being worse than the collective idiocy of the EU.

It's often better to have something judged by 12 than by 1. wink
If it is worse we could at least vote to change our representatives, which we can't in the EU.

Deportation of certain individuals is all about human rights, ie ECHR, membership of the ECHR is a requirement of EU membership.

And "temper the utter lunacy of our barely elected idiots" you mean like Jean-Claude Juncker "There can be no democratic choice against the European Treaties, or Martin Schultz who says "Britain belongs to the EU" or Ken Clarke "I look forward to the day when Westminster is just a council chamber in Europe" or Dave who's idea of negotiation is to announce even before he began, that whatever happens - he'd campaign to stay in the EU ie ensure the UK ceases to exist, broken up into regions within the European State.

Besides the growing markets, markets for defenders, and other JLR products are in the Commonwealth, China - the rest of the world, - or - the market in decline, and it has been since we joined is the ECC/EC/EU - does it make sense to handicap our industry with blanket regulations of a small inward looking customs union.

Edited by rudecherub on Monday 22 June 16:47

Steve_W

1,494 posts

177 months

Monday 22nd June 2015
quotequote all
What surprises me is that they've only made 2 million; I'd have thought it was more than that to be honest if they're counting from the first Series 1.

Maybe my reasoning is skewed by the number of early models that you still see plodding on.

lostkiwi

4,584 posts

124 months

Monday 22nd June 2015
quotequote all
Steve_W said:
What surprises me is that they've only made 2 million; I'd have thought it was more than that to be honest if they're counting from the first Series 1.

Maybe my reasoning is skewed by the number of early models that you still see plodding on.
Series ones aren't Defenders. Whilst they share some DNA (more so between the Series 3 and the Defender) there are significant differences and very little of the Series 1/2/3 can be used on a Defender. Much of a 1988 Defender is still usable on a 2015 Defender (for example body panels, suspension and some trim) and anything that won't fit directly can usually be adapted to work.

100SRV

2,134 posts

242 months

Monday 22nd June 2015
quotequote all
Rather surprised that it wasn't built with a canvas top and painted sage green like HUE 166, some Ivory white steel wheels and cookie cutter mud tyres would finish it off nicely.

The blingy urban finish only serves to emphasis the present marketing focus.

stewy68

1,826 posts

243 months

Monday 22nd June 2015
quotequote all
kbf1981 said:
Its brilliant. Look at my car history. The Defender is a true legend and my favourite car of the last few years.

They're not designed to be comfy or good on road - they're designed to be durable, easy to fix in the field and excellent in extreme off road situations. They're designed to spend their lives off road unlike most (even good) off roaders. Use something like a Range Rover on a farm constantly for 5 years and it'll expensivelly break. A Defender would be at home.

It's a fantastic vehicle if you want something interesting, with history, and that was truly designed for a grander purpose than nipping to the shops in comfort. It's a utility vehicle in the best sense of the word.
Agreed.
For the naysayers, just try one off-road, on a hill you can't walk up...

Twin2

268 posts

122 months

Monday 22nd June 2015
quotequote all
SHutchinson said:
Why have they sprayed it with water? It'll be rusty by the time it turns up at the auction!!

Unless it's waxoyl I suppose.
That's part of the quality check at Solihull, to check for leaks you stick it in there for a while...

Vaud

50,467 posts

155 months

Monday 22nd June 2015
quotequote all
rudecherub said:
Ending production in the UK - due to EU rules.

Just vote No to the EU, and then Landrover can continue to make Defenders in the UK.
I doubt they would make the volumes work to be economic.

jeremy996

320 posts

226 months

Monday 22nd June 2015
quotequote all
I love my pre-Defender 110 CSW, so instead of buying a new one at £32,000+ I rebuilt the old one for £17,000. It has now done over 80,000 miles since the rebuild and will continue until it needs the next rebuild.

I don't want another disposable vehicle. Something that becomes an economic write-off after an ECU failure is a waste of resources. I'm also fed up with vehicles that are dependent on a (useless) dealer network. Current model Land Rovers are too needy to become a suitable vehicle for my garage - heavy maintenance on a D3/D4/RRSport etc requires a big two post lift as a lot of work requires the body to be lifted off. Almost everything on a Defender can be done, (uncomfortably), on the floor.

Congratulations on the 2,000,000th, but they should be more proud of the high % still on the road; a mix of owner passion, repairability and usefulness.

edo

16,699 posts

265 months

Monday 22nd June 2015
quotequote all
Would have been nice if it had had a V8!

David87

6,656 posts

212 months

Monday 22nd June 2015
quotequote all
I love my Defender! It's an absolutely terrible road car, of course, but that's just part of its charm. This 2,000,000th one looks quite a lot like mine, actually, but is perhaps a tad more valuable. wink

The £250 numberplate is pretty st, though. roflhehe

Edited by David87 on Monday 22 June 23:42