Wednesday 24th June 2015

'Tailor-Made' California T at Goodwood

Ever yearned for a Cali inspired by polo and horse racing? Your wish is Ferrari's command!

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Just remember the last Ferrari story on PH was a drive of the magnificent 488 GTB and it could, if you wanted, be purchased without a single option at all. We tell you that because this 'Tailor Made' California T may well put you off Ferrari and all options ever.

"Roof down dear, show them the Mycro Prestige"

Essentially it's a 560hp advert for Ferrari's exclusive personalisation programme, where buyers can create unique vehicles "that will be a clear expression of their own unique personalities and tastes." Hmm. Each Tailor Made customer has their own Personal Designer (!) to guide them through the process from dream to collection.

Ferrari is very proud of the "enormous freedom" customers have in selecting materials for their Tailor Made car, with "everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim". But this Cali T provides something new again, with 'Mycro Prestige' used to trim the interior. And don't worry, colours other than 'Blu Sterling' are available. It weighs a third as much as traditional leather, is highly resistant and "offers an exceptional level of grip" (because this is Ferrari upholstery, not just any upholstery). It's also flameproof, water resistant yet breathable too. Marvellous...

The exterior is Bianco Italia with a double-asymmetric stripe in Blu Hellen, the latter colour repeated in the 20-inch wheels. Apparently this is all "inspired by the passion and colours of Polo and Horse racing."

"That's better. Isn't it fabulous?"

Of course the point of this Tailor Made programme is to evoke the glory days of the 50s and 60s, where coachbuilders would create truly unique bodies for Ferrari customers. So the aim is laudable, even if the execution perhaps leaves something to be desired in this instance. Especially when the classic colours still work so well even on contemporaryFerraris. Oh well, what do we know?

This car will be at the Festival of Speed this weekend, but you won't be able to see it. Oh no. It's to be displayed in a 'right crowd, no crowding' VIP hospitality enclosure for Ferrari clients, because clearly the hoi polloi can't appreciate how "very special" this California T is.

[daveco]

Beam me up snotty!

Looks dreadful imo, not a fan of the California's at all, they look naff to me

[barchettaman]

I've always felt the phrase "the hoi polloi" is redundant, akin to saying "the the masses".

Glad I've got that off my chest.

[Chebble]

barchettaman said:

I've always felt the phrase "the hoi polloi" is redundant, akin to saying "the the masses".

Glad I've got that off my chest.

How apt then, that we are talking about a company that made 'The The Ferrari'.

Looks absolutely hideous. I can't wait to see some of the results of actual customer cars, there will be some horrors for sure!

[soad]

Consumers have more choice - that is a good thing.

[lufbramatt]

Might buy a load of this and sell it on ebay as a "double assymetric stripe in blu-hellen, as seen on Ferraris"

http://www.screwfix.com/p/insulating-tape-blue-19m...

[Matt Bird]

Chebble said:

barchettaman said:

I've always felt the phrase "the hoi polloi" is redundant, akin to saying "the the masses".

Glad I've got that off my chest.

How apt then, that we are talking about a company that made 'The The Ferrari'.

Looks absolutely hideous. I can't wait to see some of the results of actual customer cars, there will be some horrors for sure!

You've spotted my clever Ferrari Latin reference! Ahem. I didn't actually know that, will bear it in mind for future reference.

Cheers,


Matt

[matt bird]

soad said:

Consumers have more choice - that is a good thing.

You'll be telling us the customer is always right soon!

[PhantomPH]

Personally I don't think the car looks that bad.

For me, the part which draws my eye as looking like total cheap st, is the Apple CarPlay icons. Christ, Apple - have a word with yourself. 'My First Interface' or what???!!

[LaurasOtherHalf]

Perfect for the chap who enjoys a spot of falconry of a weekend

[daytona365]

Am I the only one who thinks that interior looks st, more like a Fiesta than there own very special leather interiors ?

[Mini1275]

Not tacky at all.

[Edmundo2]

Lets hope they reign themselves in when the style the new Dino cos recently they've been knocking out the most ostentatious blingy sh*@e...

IMHO modern ferraris just seem to lack any sign of understated class and make "the fast and the furious" styling trends appear tasteful by comparison...

[anonymous-user]

What I really really like is that when you glance quickly at the title it reads

Tailor-Made California Tat , what a magic coincidence

definition of tat: anything that looks cheap, is of low quality, or
in bad condition

[myhandle]

It's possible this new bespoke service will result in some pretty interesting and desirable special cars. Strange therefore that they have chosen to make their demonstrator look fairly awful. Can it be submitted to barryboys?

[sh33n]

I actually quite like it and more choice can't be a bad thing...that said I can't afford the standard version, so the options are wasted on me.

[wst]

This is a new service? Ian Poulter has got a Ferrari FF with tartan in it.