RE: Land Rover Defender: Pic Of The Week
Friday 29th January 2016
So today marks the end of Land Rover Defender production, 68 years after the first Series I was produced. There are emotional outpourings from all corners of motoring as fans bid farewell to a British motoring icon.
Land Rover Defender: Pic Of The Week
A sad day in the history of the Defender; part one of the PH tribute here!
More news will follow from the production line soon but, to mark the occasion, it seemed appropriate to dedicate our weekly wallpaper slot to the legendary Land Rover.
There were a myriad of pictures to choose from but this image of a Heritage car was chosen for two reasons. The first being that it's our favourite of the recent Celebration Series cars, but also because the beach location provides a nice link back to the car's origins and Maurice Wilks' original sketch at Red Wharf Bay. Cheerio then Defender!
Traditional (4:3)
Computer widescreen (16:10)
TV widescreen (16:9)
Portrait (smartphone etc)
Discussion
Unusually JLR have not really released any concrete info about the replacement. Forums continually recycle images of the DC100 and bemoan the demise of the Defender. Much like luddites likely did when the Defender replaced the Series.
Presumably the clear gap between the completion of Defender production and the start up of the new vehicle is because almost all of those who like or own a Defender (except in Chelsea) will dislike the new vehicle almost as much as they dislike all other JLR vehicles, Land Cruisers and the G Wagon.
Surely though the new one will be much more like the G Wagon and Land Cruiser?.......
Presumably the clear gap between the completion of Defender production and the start up of the new vehicle is because almost all of those who like or own a Defender (except in Chelsea) will dislike the new vehicle almost as much as they dislike all other JLR vehicles, Land Cruisers and the G Wagon.
Surely though the new one will be much more like the G Wagon and Land Cruiser?.......
Land Rover must be in a bit of a panic about the replacement.
It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
It is very sad to say goodbye to an icon that has been around for so long. For me, the Defender is to Land Rover as the 3 series is to BMW and underpins the brand. Perhaps the Defender was holding Land Rover back as a premium luxury brand or maybe Land Rover is ushering in a new generation of rugged off roaders. Either way, whatever follows, Land Rover will have to come up with something very compelling that will last another 50 or 60 years!
t. 
I had the use of a short wheelbase Land Cruiser not long ago. It was great and felt indestructible, the construction was seriously industrial.. If that were offered in a basic form without silly seldom used electronic fripperies which look imposing in a catalogue, and if the price could be kept down, , as it can't owe Toyota much it would replace or at least rival the Defender.
A.J.M said:
Land Rover must be in a bit of a panic about the replacement.
It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
The new one looks great, I dont think you will be disappointing.It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
A part of me wonders why they didn't keep the aesthetic and produce something more akin to the G-Wagon. A premium defender, laden with a turbocharged V8, some fancy seats, a decent interior, and some modern tech. Something to take on the G-Wagon directly. I guess there'd be fear of cannibalizing revenues from the Range Rover. Either way, hope the replacement is fitting and not simply a pastiche of it's forebearer.
A.J.M said:
Land Rover must be in a bit of a panic about the replacement.
It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
Hmm. So when are JLR buying the IPR for the Land Cruiser..?It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
A.J.M said:
Land Rover must be in a bit of a panic about the replacement.
It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
I doubt they are bothered about making utillitairian vehicles they haven't been a big player in that market since the 60s,It needs to be crash, pedestrian, emission regulation passable.
Be able to sell in 6 continents to maximize market share, the US could be a big earner if they get it right.
It still has to be the bench mark for off roading and be able to be a pick up, a van, a station wagon, a utility truck, be used for expeditions and far off travels.
While not selling out the name to some Chelsea school bus like the Evoque is.
No small order.
my guess it will be an also ran with more marketing than utility , aimed at people who want a 4x4 not people who need them..
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