RE: Morgan EV3 UK 1909 Edition

RE: Morgan EV3 UK 1909 Edition

Saturday 30th July 2016

Morgan EV3 UK 1909 Edition

Both Selfridges and Morgan were founded in 1909, so why on earth not?



Just when you thought you had heard of all the bizarre marketing collaborations! Morgan has now announced a limited edition of its EV3 with department store Selfridges, the UK 1909 Edition. With both companies founded in 1909, it all ties in very nicely; the official line is that Selfridges is "motoring ahead with its drive to put sustainability at the core of its business" and Morgan is about to productionise the EV3, so the timing is said to be ideal.

Because it's electric, see?
Because it's electric, see?
To the car. It's the same underneath as the EV3 shown at Goodwood last year, with 102hp from its electric motors, a range of between 120 and 150 miles and a top speed of 90mph. The batteries are encased by brass conductive cooling fins and those distinctive wheels are inspired by 1930s aero-engined race cars.

See also the "dramatic tail lift", a feature originally seen on the 3-Wheelers from the 1920s and reintroduced here. Each of the UK 1909 Editions are distinguished by a paint scheme of black with bronze detailing too, the latter a nod to Selfridges' Oxford Street shop front plaque.

The inside is marked out by a new dash, the introduction of a digital screen plus additional wood and aluminium, but that will arguably be less of a draw than the driving kit also included. The kit is "priced separately but can only be ordered with the car", so you really should get one. It includes George Cleverley driving shoes, a Belstaff waxed jacket, Linda Farrow driving goggles, an Alexander McQueen "ultra-chic skinny driving scarf", a Karl Donoghue helmet and more; all items are made in the UK, for full patriotic pride when you're motoring along to the pub.

The official launch of the EV3 UK 1909 Edition is at Selfridges Birmingham on October 1, followed by a London debut on November 1. The price? £52,500, with just 19 available. Production will start in November, with the first customer cars due in the spring. Like a lot of Morgans, expect this to be in demand - best of British to those trying to get one!

Watch the video here

 


 

 

 

 

 

 

 

Author
Discussion

Bencolem

Original Poster:

1,019 posts

240 months

Monday 25th July 2016
quotequote all
I could never rationalize one for myself but I do love what they're doing!

MyCC

337 posts

158 months

Monday 25th July 2016
quotequote all
Coming to a Hipster near you! Cool little car!

Regards,

MyCC.

Quickmoose

4,495 posts

124 months

Monday 25th July 2016
quotequote all
Love it!
but 1:

and 2: the original EV3 looks better IMO

Oddball RS

1,757 posts

219 months

Monday 25th July 2016
quotequote all
Super I can buy a matching jacket, that's what I've always missed in my car purchases in the past. Maybe something else along the same lines as the product as well, like maybe a toaster?

Hugh Jarse

3,528 posts

206 months

Monday 25th July 2016
quotequote all
excellent, as was the bug picture above

AH33

2,066 posts

136 months

Monday 25th July 2016
quotequote all
Bizarre

Mr GrimNasty

8,172 posts

171 months

Monday 25th July 2016
quotequote all
FFS, would be such cool cars if they would just stop being prats and gave it another wheel!

k-ink

9,070 posts

180 months

Monday 25th July 2016
quotequote all
Mr GrimNasty said:
FFS, would be such cool cars if they would just stop being prats and gave it another wheel!
I was about to post the same thing. These are so damn cool and cute. I'd love one with four wheels. As it is, no way! laugh

gingerbeard

101 posts

126 months

Monday 25th July 2016
quotequote all
productionise

What a horrible word.

I like the car though

Suterman2

39 posts

149 months

Monday 25th July 2016
quotequote all
Is it just me or does it sound like the Speeder bikes from Star Wars?

BlackandWhite

361 posts

195 months

Monday 25th July 2016
quotequote all
I love the EV3, I will allow myself to be tortured by numerous inexcusable inconveniences in order to experience this innovative little piece of nonsense, as may numerous others. However £52,000 for the privilege of becoming one of 19 perfectly attired clones......... There may be a bullet in my foot.

dunnoreally

971 posts

109 months

Monday 25th July 2016
quotequote all
I'm glad other people seem to like this thing, but if I was buying a 3 wheeler it would be so I could pretend I was Captain Bigglesworth, and that ain't gonna happen without the V-twin soundtrack.

AnotherClarkey

3,602 posts

190 months

Monday 25th July 2016
quotequote all
Looks horrible compared with the concept, just dripping with tat. I'll have a basic one please.

bob1179

14,107 posts

210 months

Tuesday 26th July 2016
quotequote all
I love it. Sort of 'Steampunk' on wheels.

smile

ash reynolds

469 posts

192 months

Tuesday 26th July 2016
quotequote all
I like the petrol version version very much, that price of around £30k seems right(ish) but £52.5k???? Good luck with that then.

canucklehead

416 posts

147 months

Tuesday 26th July 2016
quotequote all
Oh, I say!

Oldwolf

942 posts

194 months

Sunday 31st July 2016
quotequote all
I think that would make the perfect commuter car

saaby93

32,038 posts

179 months

Sunday 31st July 2016
quotequote all
1909?
Shouldnt they have launched this in 2009?
2016 the 107th anniversary